Chinadaily Homepage
      | Home | Destination Beijing | Sports | Olympics | Photo |  
      2008Olympics > Olympics

    Coke with a twist of Chinese culture

    By Lei Lei (China Daily)
    Updated: 2007-01-19 15:46

    Coca Cola is an American icon - and sometimes seen as a symbol of the country's economic might.

    But the world's favorite beverage will play a different role during the 2008 Olympic Games: promoting Chinese culture to the world.


    David G.Brooks.[File Photo]
    The man who is in charge of the project couldn't be more suited for the job. The American has lived in the country for about 15 years, speaks fluent Chinese and considers Beijing his hometown.

    David Brooks, vice-president and general manager of the Olympics Project Group of Coca Cola China who has lived in the country for more than a decade, said: "We are working very hard to create a lot of special souvenirs, premiums and different kinds of items that are very Chinese in character and have a strong Chinese identity.

    "There is a lot of curiosity around the world about China and about Chinese culture. So, we think we also have a role and opportunity to show people so many things."

    Last week, Coca Cola launched its composite logo with the Beijing Games, featuring kites and lucky clouds, traditional elements in the Chinese culture.

    Brooks considers it a good start.

    "We are doing a lot of similar programs and in the next over 500 days or so as we count down to the Games, you will see more examples with strong Chinese spirit and Chinese identity."

    He also senses a unique opportunity for his company. "We have a very exciting plan, a very highly-integrated and very long-term plan for the Games," he explained. "We feel the Olympic Games in China is truly a historic moment."

    He certainly has a sense of history.

    "The Olympic spirit, which is an ancient spirit from over 2,000 years ago, is alive. It still lives through the Olympic Games in the idea of balancing the body and mind; and doing the best," said Brooks, who has been to three Games.

    "It's like a big family celebrating together. I think all the members of my team and I feel it is a special honor to be involved in the Beijing Games."

    And he has some history in Beijing, too.

    12  


    99精品人妻无码专区在线视频区| 久久精品99无色码中文字幕| 亚洲毛片网址在线观看中文字幕 | 中文字幕高清在线| 激情无码人妻又粗又大中国人| 免费无码国产在线观国内自拍中文字幕 | 中文字幕无码无码专区| 日韩人妻无码精品久久久不卡| 综合久久久久久中文字幕亚洲国产国产综合一区首 | 久久综合精品国产二区无码| 亚洲国产中文字幕在线观看| 中文字幕乱码久久午夜| 国产爆乳无码视频在线观看| 免费无码黄网站在线看| 日韩中文字幕在线播放| 中文字幕日韩精品无码内射| 成人午夜福利免费无码视频| 无码少妇精品一区二区免费动态| 中文字幕无码久久久| 亚洲gv天堂无码男同在线观看| 欧洲无码一区二区三区在线观看| 一夲道无码人妻精品一区二区| 久久e热在这里只有国产中文精品99| 人妻丰满av无码中文字幕| 亚洲午夜无码久久久久小说| 免费无码国产在线观国内自拍中文字幕 | 国产综合无码一区二区三区| 成人av片无码免费天天看| 日韩爆乳一区二区无码| 无码国产69精品久久久久网站| 亚洲Aⅴ无码专区在线观看q| 无码免费一区二区三区免费播放| 中文字幕人妻无码一区二区三区| 精品久久久久久久久久中文字幕 | 18禁无遮拦无码国产在线播放| 亚洲av无码不卡| 熟妇人妻AV无码一区二区三区| 亚洲Av无码精品色午夜| 无码国产69精品久久久久网站| 人妻中文字系列无码专区| 久久国产精品无码一区二区三区|