久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

US EUROPE AFRICA ASIA 中文
China / Cover Story

Microfilms come up shortly

By Raymond Zhou (China Daily) Updated: 2012-05-21 07:55

Revenue generation

Microfilms may generate a large number of Internet hits, but they are hopeless at generating revenue. China's online population has an aversion to paying for digital content and that means commercial sponsors have become involved.

Most websites fund their microfilm programs with money from advertisers, such as Youku partnering with the electronics company Philips or Sina with Samsung. The advertisers get their money's worth through product placement.

Microfilms come up shortly

Zhu Yuchen (left) and Zhang Jingchu in a scene from the quartet of works produced by the Hong Kong-based filmmaker Ho-Cheung Pang. Provided to China Daily

As China's regulators crack down on television commercials, limiting their running time, the number of spots available has been greatly reduced and rates have shot up. Meanwhile, television viewers are migrating en masse toward the Internet, where their favorite soaps are streamed without any technical or commercial hiccups or a weeklong wait for the next episode. Chinese advertisers have found a new niche in the form of online microfilms.

Websites also have an incentive to embrace microfilms, because television shows that used to charge a nominal licensing fee have greatly increased their prices.

A typical work can cost as little as 10,000 yuan ($1,600) or as much as 1 million, according to Hu Ge, whose short film The Bloody Case of a Steamed Bun, a 2006 spoof of director Chen Kaige's epic movie Promise, is considered a precursor to the current wave of microfilms.

The Orange Hotel chain spent 30,000 yuan on its first advertising film, which took one week to produce. The five-minute film was watched 400,000 times in the week it was uploaded and was forwarded 10,000 times, said Chen Zhong, the chain's marketing manager. The hotel's whole series of 12 shorts cost no more than 1 million yuan.

Statistics like this have prompted many companies to jump onto the microfilm bandwagon. But they are also driving most works into the realms of the unwatchable. "Even television commercials can be made interesting," lamented Ho-Cheung Pang, who has been a juror at the Tudou Festival three times. "But so many microfilms look so cheap with their commercial messages and images."

Many advertisers insist on prominent product placements, stipulating details such as each character must be given a close-up shot, holding the product or repeating its slogan. The intrusive commercialism has upset many Chinese viewers. The Beijing News recently described the future of the microfilm as being "hijacked" by advertisers. The Southern Weekly summed up its fate as "born in parody and dying in an overkill of commercials". Hou Zhihui of Funshion said too much advertising is simply "smothering" the genre.

"The microfilm is a Chinese-style gimmick," said film director Zhao Tianyu. "Advertisers want to enhance the appeal of their commercials and websites need a nifty name. It has a story, acting and details, so it should be more alluring."

But the genre may falter before it grows to maturity as it falls victim to a vicious circle. You need money to make a good movie, money that only advertisers are willing to put up. But once the advertiser's intent is incorporated, it generally downgrades the quality of the movie, making it less appealing and also less effective as advertising. Consumers are quickly losing interest in this new form of entertainment, said Ling Ping, a producer and also an editor with an advertising publication.

Huayi Brothers, a heavyweight film and television production company, recently announced that it will partner China Telecom in launching a pay-channel for microfilms. But not everyone is bullish about the prospects for revenue.

Meanwhile, the Chopsticks Brothers are still reaping the rewards from their knockout movie. A stage version of Old Boy will come to Beijing in June, and a television series is also in the pipeline. More importantly for them, their debut feature film is in the works.

Contact the reporter at raymondzhou@chinadaily.com.cn

Previous Page 1 2 3 Next Page

Highlights
Hot Topics
...
久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

    精品国产91乱码一区二区三区 | 欧美人与禽zozo性伦| 亚洲午夜久久久| 欧美日韩在线三区| 日韩福利视频导航| 精品国产髙清在线看国产毛片| 国产成人在线观看免费网站| 亚洲丝袜另类动漫二区| 欧美亚洲日本国产| 婷婷激情综合网| 91精品国产一区二区人妖| 蜜桃在线一区二区三区| 久久女同性恋中文字幕| 奇米一区二区三区av| 日韩欧美精品在线| 国产精品一区二区免费不卡 | 丝瓜av网站精品一区二区 | 日韩精品一区二区三区视频播放| 精品制服美女丁香| 欧美激情中文不卡| 91网站最新网址| 亚洲国产一区二区a毛片| 欧美肥胖老妇做爰| 国产精品一线二线三线| 国产精品高潮呻吟| 欧美日韩三级一区| 久久国内精品自在自线400部| 国产欧美日韩精品在线| 在线观看91精品国产入口| 日韩精品一级二级| 国产午夜亚洲精品理论片色戒 | 91精品国产综合久久久久久久| 久久精品国产亚洲高清剧情介绍| 欧美国产日韩亚洲一区| 91麻豆精品在线观看| 亚洲欧美激情插 | 天堂va蜜桃一区二区三区漫画版| 日韩欧美成人一区二区| 成人在线视频一区| 亚洲成人动漫在线免费观看| 久久众筹精品私拍模特| 91热门视频在线观看| 日韩国产一区二| 久久久国产精品麻豆| 色中色一区二区| 麻豆国产精品视频| 成人免费在线视频观看| 欧美一区二区久久久| 成人福利视频网站| 日日骚欧美日韩| 国产精品视频麻豆| 欧美精品 日韩| 99久久亚洲一区二区三区青草| 奇米亚洲午夜久久精品| 综合网在线视频| 日韩久久精品一区| 91视频免费观看| 久久精品国产免费| 亚洲精品久久嫩草网站秘色| 久久综合九色综合欧美98| 色一区在线观看| 国产一区二区h| 五月天中文字幕一区二区| 日韩av电影一区| 欧美精品日韩综合在线| 国产成人精品三级麻豆| 午夜国产精品影院在线观看| 国产精品嫩草影院av蜜臀| 欧美不卡视频一区| 欧美性猛片aaaaaaa做受| 丁香婷婷综合色啪| 蜜臀91精品一区二区三区| 亚洲精品久久久蜜桃| 国产亚洲自拍一区| 日韩视频中午一区| 欧美色爱综合网| 99久久久国产精品免费蜜臀| 国产呦萝稀缺另类资源| 天天影视涩香欲综合网| 亚洲欧美一区二区三区极速播放 | 欧美日韩午夜在线| 99久久99久久综合| 国产盗摄精品一区二区三区在线 | 色偷偷成人一区二区三区91 | 2023国产一二三区日本精品2022| 欧美日韩久久一区| 色婷婷国产精品综合在线观看| 国产激情精品久久久第一区二区 | 国产一区二区精品在线观看| 蜜桃av一区二区在线观看| 亚洲成人免费av| 欧美视频第二页| 国产·精品毛片| 麻豆成人久久精品二区三区红| 一二三区精品视频| 中文字幕中文在线不卡住| 久久中文娱乐网| 精品成人免费观看| 日韩精品自拍偷拍| 欧美一区国产二区| 欧美日韩一区三区四区| 色欧美乱欧美15图片| 99久久精品国产麻豆演员表| 成人av综合一区| 成人美女在线观看| 成人一区在线看| 国产成+人+日韩+欧美+亚洲| 国产精品一二一区| 国产精品中文欧美| 国产精品一二三四区| 欧美日韩国产在线播放网站| 97精品久久久久中文字幕| 99久久久久免费精品国产| 国产成人综合视频| 国产激情91久久精品导航| 国产成人精品免费一区二区| 国产成人日日夜夜| 成人av在线播放网址| av中文字幕亚洲| 91免费视频大全| 色婷婷久久久亚洲一区二区三区 | 亚洲一区二区综合| 亚洲黄色小视频| 亚洲高清在线视频| 精品国产乱码久久久久久图片| 欧美午夜免费电影| 99久久国产综合色|国产精品| 成人免费三级在线| 不卡视频一二三四| 91色乱码一区二区三区| 在线观看日韩av先锋影音电影院| 欧美亚洲国产怡红院影院| 欧美老肥妇做.爰bbww| 欧美一二三在线| 精品国产自在久精品国产| 久久久久久久av麻豆果冻| 国产目拍亚洲精品99久久精品| 久久久青草青青国产亚洲免观| 国产女人18水真多18精品一级做| 国产精品乱人伦中文| 亚洲激情成人在线| 日韩va欧美va亚洲va久久| 久久精品国产第一区二区三区| 国产制服丝袜一区| av福利精品导航| 欧美亚洲动漫精品| 日韩精品在线网站| 欧美激情一区在线观看| 亚洲裸体在线观看| 日本最新不卡在线| 国产不卡视频在线播放| 色香色香欲天天天影视综合网| 在线不卡的av| 久久久噜噜噜久久中文字幕色伊伊 | 亚洲国产激情av| 亚洲激情六月丁香| 日本va欧美va欧美va精品| 紧缚捆绑精品一区二区| 欧美性色aⅴ视频一区日韩精品| 色综合久久久久久久久久久| 欧美日韩三级一区| 欧美肥妇bbw| 精品欧美乱码久久久久久| 国产精品久久久爽爽爽麻豆色哟哟 | 国产一区二区三区免费在线观看 | 亚洲日本青草视频在线怡红院| 午夜视频一区二区| 加勒比av一区二区| 91论坛在线播放| 日韩免费观看2025年上映的电影| 国产精品久99| 一二三区精品视频| 奇米色一区二区| 成人福利视频网站| 欧美性淫爽ww久久久久无| 欧美xxxxxxxx| 亚洲精品高清在线| 寂寞少妇一区二区三区| 在线视频你懂得一区| 欧美成人艳星乳罩| 亚洲精品va在线观看| 久久er99精品| 色就色 综合激情| 精品播放一区二区| 亚洲精品久久7777| 国产成人亚洲精品青草天美| 欧美老年两性高潮| 日韩理论电影院| 精品一区二区在线看| 日本精品裸体写真集在线观看| 精品处破学生在线二十三| 日韩av中文字幕一区二区| 国产成人一区二区精品非洲| 99精品1区2区| 欧美日韩1区2区| 国产麻豆一精品一av一免费| 成人精品在线视频观看| 亚洲国产视频在线| 99久久国产综合色|国产精品| 久久久久久久综合日本|