US EUROPE AFRICA ASIA 中文
    China / Cover Story

    Spread the news - this story will run and run

    By Jiang Xueqing and Zhang Lei (China Daily) Updated: 2014-03-13 08:44

    Spread the news - this story will run and run

    Song Chen/China Daily


    Changing times bring challenges for traditional media, report Jiang Xueqing and Zhang Lei.

    China's media landscape is changing fast. The increasing popularity of new media, especially the Internet and smartphone apps, has forced providers of traditional content into a period of painful restructuring.

    The trend has been evident since the middle of last year. In two high-profile cases, Shanghai Evening Post ceased publication, while China Business Journal disbanded its advertising operation, leaving individual departments responsible for pulling in their own advertising.

    In a further blow to traditional media, the multinational Haier Group, one of China's best-known producers of household appliances and electronic goods, said it would no longer advertise in magazines and would rely instead on the pulling power of the Internet and television.

    The move toward new media has the backing of senior government figures.

    On Feb 28, President Xi Jinping presided over a group discussion about deepening reform in China. One of the six topics was reform of the media and cultural institutions.

    The leadership has ordered the integration of traditional and new media to showcase national content providers such as Xinhua News Agency, People's Daily and China Central Television.

    The subject has also been a hot topic among members of the National Committee of the Chinese People's Political Consultative Conference, the top advisory body.

    For many journalists, including editors, the traditional media landscape no longer exists. With new technology driving the future of news reporting, traditional media has been compelled to respond, albeit unwillingly in many cases.

    Bai Yansong, a news commentator at China Central Television, believes that strong news stories are the key to success, irrespective of whether they are spread via traditional or new media, and that good content will always prosper.

    "I noticed that quite a lot of new media was out of date almost as soon as it arrived, but conversely, I've also noticed that many of the traditional media players are actually looking more contemporary," he said.

    Previous Page 1 2 3 4 Next Page

    Highlights
    Hot Topics
    ...
    (愛妃視頻)国产无码中文字幕| 最近免费字幕中文大全视频| 欧美日韩中文字幕久久久不卡 | 亚洲AV中文无码乱人伦在线视色 | 一本无码中文字幕在线观| 中文字幕无码免费久久| 国产精品成人无码久久久久久 | 免费无码黄网站在线看| 国产乱码精品一区二区三区中文| av无码专区| 国产免费无码一区二区| 无码专区久久综合久中文字幕| 中文无码喷潮在线播放| 日本中文字幕一区二区有码在线| 日韩人妻无码精品无码中文字幕| 久久久久久久久无码精品亚洲日韩| av无码人妻一区二区三区牛牛| 无码人妻少妇久久中文字幕| √天堂中文官网在线| 亚洲一区二区三区无码中文字幕 | 亚洲AV无码一区二区大桥未久| 无码人妻精品一区二区三区东京热 | 亚洲成A人片在线观看无码不卡 | 蜜桃臀AV高潮无码| 色多多国产中文字幕在线| 国产中文字幕在线观看| 人妻少妇精品中文字幕AV| 18禁网站免费无遮挡无码中文| 亚洲熟妇中文字幕五十中出| 婷婷色中文字幕综合在线| 亚洲.欧美.中文字幕在线观看| 中文无码字慕在线观看| 亚洲成a人在线看天堂无码| 亚洲精品一级无码鲁丝片| 免费无码一区二区| 天堂а在线中文在线新版| 亚洲精品乱码久久久久久中文字幕 | 无码午夜人妻一区二区三区不卡视频 | 亚洲中文字幕无码久久精品1| 日韩在线中文字幕| 亚洲中文字幕成人在线|