Brand on the move

[Photo provided to China Daily]

"They are after unique pieces that are timeless, fashion-forward, feminine, tailored and modern," says Tamara Ralph, the creative director of Ralph & Russo.

"The new collection is about the modern side of the Ralph & Russo woman, the life she leads and the different phases she goes through."

For its haute couture customers, the brand sells only one piece per region to ensure exclusivity. However, it aims to become a global lifestyle brand in the future, and is looking for a wider audience.

The ready-to-wear line will launch in September, along with leather goods and shoes.

"This is only the teaser," says Ralph of the haute couture event.

"The uniqueness and exclusivity will be kept (with the haute couture) while the ready-to-wear will open doors to a wider audience."