Global EditionASIA 中文雙語Fran?ais
    Business
    Home / Business / Companies

    Startup Ycloset raises $50m in third round of funding

    By Wang Zhuoqiong | China Daily | Updated: 2017-09-08 08:11
    Share
    Share - WeChat

    Clothing-sharing e-commerce firm Ycloset, also known as Yi23.net, this week raised $50 million in third round funding from Alibaba Group Holding Ltd, SB China Capital and Sequoia Capital.

    Founded less than two years ago, the Beijing-based firm rents clothes to customers with no additional charge for delivery and cleaning. For example, a client can pay 499 yuan ($77) per month to change an unlimited number of items during that period.

    How to keep clothing clean after each service is one of the major obstacles for Chinese consumers to overcome when compared with purchasing new items.

    The firm has put the new funds into improving its online system and operations. Ycloset has also joined forces with Fornet China Ltd, the country's leading cleaning company, to provide washing and maintenance services.

    Doris Ke, marketing director of Ycloset, said the company has set up its own cleaning operation in Beijing for the northern market and the new collaboration with Fornet will provide faster and cleaner clothes to customers in the country's eastern and southern markets.

    A new storage facility in Shanghai, launched on Sept 1, will also quicken the delivery time to within one or two days after ordering.

    "Customers don't want to wait for too long to get the clothes they like," Ke said.

    The average price of the apparel brands working with Ycloset has been about 1,500 yuan.

    These include affordable luxury labels such as Kenzo, Acne Studios, and Self-Portrait, as well as high-street brands such as Zara and Topshop, according to Ke.

    They also have included some domestic designer items.

    Apparel brands offered Ycloset their clothes for free. Ycloset has paid brands rentals or some costs of the cloth once they were purchased by consumers.

    Ycloset updates the inventory by season and by trends. For example, Ycloset has recently put online the autumn season new clothing line to meet the needs for women during the season-change days when their closets often lack suitable clothes, Ke said.

    "We have more than 5 million users so far and the number is growing," Ke said. More than 70 percent of their consumers are aged 22 to 35, and are college graduates who have worked for one to five years. Most of them have lived in first-and second-tier cities with incomes of 8,000 yuan to 20,000 yuan.

    So far, the company is working on how to best match the consumers and their products through analyzing data about consumers and their favorite items.

    Top
    BACK TO THE TOP
    English
    Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
    License for publishing multimedia online 0108263

    Registration Number: 130349
    FOLLOW US
    CLOSE
     
    亚洲色无码专区在线观看| 国产成人精品无码一区二区| 91久久九九无码成人网站| 最近中文国语字幕在线播放| 国产亚洲人成无码网在线观看| 无码国产精品一区二区免费| 久久人妻AV中文字幕| 久久综合精品国产二区无码| 中文字幕av无码专区第一页| 日韩亚洲欧美中文高清| 无码精品蜜桃一区二区三区WW| 亚洲av无码潮喷在线观看 | 国产久热精品无码激情| 最近中文字幕完整在线看一| 色吊丝中文字幕| 97久久精品无码一区二区| 西西午夜无码大胆啪啪国模| 无码福利写真片视频在线播放| 无码中文字幕日韩专区视频| 午夜无码视频一区二区三区| 99精品人妻无码专区在线视频区| 无码人妻精品一区二区三区99仓本 | 中文字幕丰满乱子伦无码专区| 国产亚洲?V无码?V男人的天堂| 未满十八18禁止免费无码网站| 国产成人无码精品久久久性色 | 日韩中文字幕一区| 制服丝袜人妻中文字幕在线| 亚洲精品无码专区在线播放 | 无码国产精成人午夜视频一区二区 | 亚洲av激情无码专区在线播放| 伊人久久精品无码av一区| 一区二区三区人妻无码| 自拍偷在线精品自拍偷无码专区| 免费A级毛片无码无遮挡内射| 大地资源中文第三页| 亚洲国产综合精品中文字幕| 亚洲精品一级无码中文字幕| 寂寞少妇做spa按摩无码| 最新中文字幕AV无码不卡| 亚洲AV无码一区二区乱孑伦AS |