Global EditionASIA 中文雙語Fran?ais
    Business
    Home / Business / Companies

    Startup Ycloset raises $50m in third round of funding

    By Wang Zhuoqiong | China Daily | Updated: 2017-09-08 08:11
    Share
    Share - WeChat

    Clothing-sharing e-commerce firm Ycloset, also known as Yi23.net, this week raised $50 million in third round funding from Alibaba Group Holding Ltd, SB China Capital and Sequoia Capital.

    Founded less than two years ago, the Beijing-based firm rents clothes to customers with no additional charge for delivery and cleaning. For example, a client can pay 499 yuan ($77) per month to change an unlimited number of items during that period.

    How to keep clothing clean after each service is one of the major obstacles for Chinese consumers to overcome when compared with purchasing new items.

    The firm has put the new funds into improving its online system and operations. Ycloset has also joined forces with Fornet China Ltd, the country's leading cleaning company, to provide washing and maintenance services.

    Doris Ke, marketing director of Ycloset, said the company has set up its own cleaning operation in Beijing for the northern market and the new collaboration with Fornet will provide faster and cleaner clothes to customers in the country's eastern and southern markets.

    A new storage facility in Shanghai, launched on Sept 1, will also quicken the delivery time to within one or two days after ordering.

    "Customers don't want to wait for too long to get the clothes they like," Ke said.

    The average price of the apparel brands working with Ycloset has been about 1,500 yuan.

    These include affordable luxury labels such as Kenzo, Acne Studios, and Self-Portrait, as well as high-street brands such as Zara and Topshop, according to Ke.

    They also have included some domestic designer items.

    Apparel brands offered Ycloset their clothes for free. Ycloset has paid brands rentals or some costs of the cloth once they were purchased by consumers.

    Ycloset updates the inventory by season and by trends. For example, Ycloset has recently put online the autumn season new clothing line to meet the needs for women during the season-change days when their closets often lack suitable clothes, Ke said.

    "We have more than 5 million users so far and the number is growing," Ke said. More than 70 percent of their consumers are aged 22 to 35, and are college graduates who have worked for one to five years. Most of them have lived in first-and second-tier cities with incomes of 8,000 yuan to 20,000 yuan.

    So far, the company is working on how to best match the consumers and their products through analyzing data about consumers and their favorite items.

    Top
    BACK TO THE TOP
    English
    Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
    License for publishing multimedia online 0108263

    Registration Number: 130349
    FOLLOW US
    CLOSE
     
    中文人妻无码一区二区三区| 中文字幕无码无码专区| 亚洲精品无码久久久久| 天堂亚洲国产中文在线| 久久精品中文无码资源站| 最近的2019免费中文字幕| 中文字幕亚洲情99在线| www无码乱伦| 无码日韩人妻精品久久蜜桃| 日本中文字幕免费看| 久クク成人精品中文字幕 | 日韩av无码中文字幕| 国产精品VA在线观看无码不卡| 亚洲AV无码一区二区三区牛牛| 色婷婷综合久久久中文字幕| 无码专区国产无套粉嫩白浆内射| 色窝窝无码一区二区三区色欲| 成人无码区免费A片视频WWW| 日本乱中文字幕系列| 中文字幕无码av激情不卡久久| 丰满岳乱妇在线观看中字无码| 色综合久久中文字幕无码| 亚洲国产成人精品无码区在线观看 | 亚洲一区二区三区无码中文字幕| 国产综合无码一区二区三区| 久久精品中文字幕无码绿巨人| 午夜人性色福利无码视频在线观看| 久久无码AV中文出轨人妻| 中文字幕精品一区二区三区视频| 最新中文字幕在线视频| 久久精品?ⅴ无码中文字幕| 区三区激情福利综合中文字幕在线一区亚洲视频1 | 下载天堂国产AV成人无码精品网站| 国产V亚洲V天堂无码久久久| 手机永久无码国产AV毛片 | 无码免费又爽又高潮喷水的视频 | 中文字幕色婷婷在线视频| 久别的草原在线影院电影观看中文 | 国产亚洲大尺度无码无码专线 | 亚洲AV永久无码精品一百度影院| 亚洲精品无码午夜福利中文字幕|