SHANGHAI — NBA China has announced the official launch of its first ever fan loyalty program in China, NBA Qiu Mi Quan (NBA QMQ), which recognizes and rewards fans for their engagement with NBA China and its partners.

Free registration for the program is available at www.nbaqmq.com, as well as the NBA app and the league's official site in China (www.nba.com/china).

Registered fans can earn loyalty points when purchasing NBA merchandise, playing video games, viewing digital content and attending events. Points can then be redeemed in the QMQ rewards mall for NBA merchandise, special offers, exclusive virtual goods and opportunities to win game tickets and meet NBA players and legends in China.

NBA QMQ will include three key features:

Avatar: QMQ members can create a customizable animated avatar to share on social-media platforms. Memberships can upgraded to unlock more features.

Badge & Tier Level: QMQ members are awarded badges to recognize their achievements and boost their tier level from 'rookie' to 'legend' as they earn more points. Depending on their badges and tier levels, a QMQ member will be entitled to various privileges when they redeem points in the QMQ rewards mall.

Leaderboards: QMQ members can compete in activity leaderboards to qualify for lucky draws which will offer rewards ranging from tickets to the NBA All-Star Game and the NBA Finals.

"NBA QMQ is a great way to reward our passionate fans in China," said NBA China CEO David Shoemaker. "Along with redeeming points for various prizes, NBA QMQ will be a unique NBA community where fans can share in the excitement of our game year-round."

To tip off the season and celebrate the official launch of NBA QMQ, 18 lucky fans will be selected and rewarded with an exclusive NBA China Games 2017 experience in Shanghai, including game tickets and the opportunity to meet an NBA legend. NBA China will also debut its first QMQ-themed TV spot to millions of fans in China on Oct 18.