Global EditionASIA 中文雙語(yǔ)Fran?ais
    Business
    Home / Business / Companies

    Jinri Toutiao grooms content creators

    By He Wei in Shanghai | China Daily | Updated: 2017-11-23 07:16
    Share
    Share - WeChat

    Jinri Toutiao, China's top news aggregator app, has pledged to pull in more cash incentives and traffic dividends to reward content curators as it banks on algorithms to shake up the traditional media industry.

    Efforts include striving to ensure that 1,000 online writers each have 1 million followers next year on its Toutiao account, a news-publishing site, said Zhang Yiming, founder and CEO of Toutiao.

    Using machine learning technologies to promote relevant content to prospective users, the Beijing-based firm aims to help individual writers build up their follower base and thus increase content exposure, Zhang told the Annual Content Creators Conference in Beijing on Wednesday.

    It will also distribute virtual "red envelopes" containing cash to new followers, and budget 1 billion yuan ($151 million) in 2018 to subsidize those who avidly post answers on Wukong Q&A, a Quora-like knowledge sharing service, he added.

    "With a sizable fan base, influencers are more likely to endorse brands and even jumpstart a pay-per-view model, which would in turn bring them more decent financial returns," Zhang said.

    Established five years ago, Toutiao has quickly grown into a media platform that encompasses news aggregators, publishing tools, micro-blog services, Q&A platforms, and short-form video apps. It has dwarfed traditional news portals by scouring a massive number of sources to filter news and tailor feeds.

    Algorithms spring into action when its 100 million daily active users log on and subscribe to its variety of services. The platform can scan, collect and judge everything a user posts or shares, ranking them all in what it believes to be the precise order of relevance and value.

    "Just because Toutiao doesn't have its own staff writers, finding and cultivating the groups of curators becomes critical to building enough sets of the data it relies on to expand its user base," said Huang Yihe, an analyst covering the technology sector at consultancy firm Mintel.

    Toutiao is riding the boom of China's online content creation sector that could become a multibillion-dollar business by 2020, according to iResearch.

    The plan would draw inevitable comparisons with a similar "content alliance" rolled out by social media giant Tencent Holdings Ltd, which pledged to put down 10 billion yuan to support content creators.

    Top
    BACK TO THE TOP
    English
    Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
    License for publishing multimedia online 0108263

    Registration Number: 130349
    FOLLOW US
    CLOSE
     
    中文字幕精品亚洲无线码二区| 无码精品人妻一区二区三区免费看 | 亚洲国产精品成人精品无码区在线| 亚洲国产精品无码久久青草| 亚洲精品中文字幕无码蜜桃| 精品久久久久久中文字幕| 国产AV无码专区亚洲AVJULIA | 亚洲成A人片在线观看中文| 伊人久久大香线蕉无码麻豆| 久久久久无码精品国产不卡 | 亚洲日韩v无码中文字幕| 娇小性色xxxxx中文| 日本公妇在线观看中文版| 97久久精品无码一区二区天美| 亚洲AV无码一区二区三区系列| 熟妇女人妻丰满少妇中文字幕| 无码中文字幕日韩专区视频 | 日韩人妻无码精品久久久不卡| 综合久久久久久中文字幕亚洲国产国产综合一区首 | 亚洲日本va午夜中文字幕一区| 四虎国产精品永久在线无码 | yy111111少妇影院里无码| 亚洲av中文无码乱人伦在线r▽| 四虎影视无码永久免费| 免费无码国产在线观国内自拍中文字幕 | 无码中文字幕乱在线观看| 中文字幕国产精品| 亚洲av无码不卡私人影院| 色视频综合无码一区二区三区| 久久久久无码国产精品不卡| 国产av无码专区亚洲国产精品| 国产AV无码专区亚洲AVJULIA| 国产精品无码午夜福利| 成年无码av片在线| 无码国产亚洲日韩国精品视频一区二区三区 | 久久中文精品无码中文字幕| 精品无码综合一区| 日本阿v视频高清在线中文| 亚洲国产精品无码久久青草 | 亚洲中久无码不卡永久在线观看| 亚洲精品一级无码鲁丝片|