久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Q and A with CEO

'This Is The Time,' says A&F head

By Evelyn Yu | China Daily | Updated: 2018-02-02 10:36
Share
Share - WeChat
Pedestrians pass an Abercrombie & Fitch Co store in San Francisco, US. The apparel firm has posted consistent growth in the Chinese mainland in the past few years. [Photo/Agencies]

Popular apparel brand returning to Hong Kong, eyeing expansion as young buyers become increasingly fashion conscious

Abercrombie & Fitch Co, one of the largest apparel firms in the United States, is finding many opportunities in the Chinese mainland market, as youngsters there become more fashion conscious and less price sensitive.

Founded in 1892 in New York by David T Abercrombie and Ezra Fitch, A&F was originally an elite outfitter of sporting and excursion goods before it gradually shifted to upscale casual wear for young customers. The Ohio-based brand, which to this day revolves around experience and adventure, has two offshoot brands-Abercrombie Kids and Hollister.

A&F and other teen-oriented retailers have faced headwinds from growing fast-fashion chains, the booming of e-commerce globally and geopolitical uncertainties that have weighed on the sector for the past few years.

In 2016, A&F closed its four-story flagship store in Central, Hong Kong, for which it paid rent of HK$7 million ($895,057) per month. US fashion brands Forever 21 and Coach also announced they were quitting the city amid the lukewarm retailing environment still reeling from the drop in mainland tourists after the "Occupy Central" issue.

But, as the retail environment picked up in 2017, A&F came back to Hong Kong, opening a new store in the iconic Harbor City mall. The brand is also steadily expanding in the broader mainland market.

After two years' negative same-store growth, A&F saw healthy quarterly results in the third quarter of 2017, with overall same-store sales up 4 percent. Hollister was the key revenue contributor in recent quarters, gaining 8 percent.

A&F Chief Executive Fran Horowitz, who took the top spot in February 2017, shared her perspective on how she steered the group through the lukewarm retail environment, her business growth strategy in Hong Kong and the overall Chinese economy.

A&F just posted a good quarterly result after more than two years' negative growth; how did you manage to bring the brand back on track?

Those results are driven by a combination of A&F as well as Hollister; Hollister was up 8 percent in same-store sales, A&F was still a little bit negative but much improved from prior quarters.

We are really focused on the products and knowing our customers better. The brands have gone through quite a few changes as we gave them unique identities. Hollister, a teen brand, has the spirit of California that everybody wants to be part of. For A&F, we want to say it has grown up a bit. Our target customers are 21 to 24 years old, post-college and just starting their careers, starting being in a new city and meeting new friends.

We have also changed our relationship with consumers. In the past, our experience was the store itself, what we called presentation, which is the way the store looked, the way the associates looked; now, it is much more important to ask how to keep customers at the center. In our new store in Harbor City, for example, we have fitting-room suites where customers and their friends can have a separate fitting room to share what they are wearing and take selfies. The combination of experience and products are really helping the business to get better.

A&F closed the four-story flagship store in Central, Hong Kong, in 2016. Is the new store in Harbor City a vote of confidence of Hong Kong's retail environment?

Absolutely, we are thrilled to be back in Hong Kong. We only closed the store in Central because unfortunately, the store was not financially working, in terms of the rent, the size of the store and the amount of business we do. Our new store in Harbor City is smaller than the previous one. Our goal is to be more productive with less square footage. We currently have three Hollister stores in Hong Kong. In the next few years, we are still looking for opportunities to open more A&F as well as Hollister stores in the city.

What opportunities have you seen in the Chinese mainland market and what is your strategy for expansion?

The mainland market has been the most consistent growth market in the past few years. When we open in the mainland, we own all our stores. We don't franchise or wholesale them, and we are very profitable in the mainland. We currently have 10 A&F stores, one Abercrombie Kids store and 17 Hollister stores in the mainland. We launched A&F on Tmall (one of China's largest business-to-consumer marketplaces) in July 2017, and we are very excited to see that Singles Day sales beat our expectation considerably. We see great opportunity in Tmall to grow our business.

We are still learning about the market so we don't have a specific expansion target. Tmall is teaching us a lot; for example, customers seek different things on Tmall than from our stores. One of our best items on Tmall, for example, is our men's polo shirt, while in our stores, the most popular items are knits and sweatshirts. We have to be very specific about targeting our assortment to make sure we understand consumers.

The country itself is undergoing a tremendous mall expansion. We have to make sure we are in the right malls. We don't want to expand too quickly while not knowing where we are. I think we are taking a measured approach in the expansion.

What's your understanding of Chinese consumers and how can you compete with domestic competitors that usually offer lower prices?

We don't want to compete with fast fashion. We want to offer a brand that represents quality and values to consumers. And we don't see that Chinese consumers are that price-sensitive today.

They love fashion and they love the brand. Those two things come together perfectly for us.

What's exciting about A&F is we are 125 years old. The brand originates in experience and adventure, and that's where consumers are today.

We try to understand our customers better. We localize some assortments, for example, the consumers here like logos, then we put more logos. Chinese consumers have been long supporters of our brand and we love them. It's a nice marriage, you could say.

A&F has played down its iconic sexy advertising such as the use of topless male models; what kind of brand image do you want to build among Chinese consumers today?

We are very proud about our new campaign. It is called "This Is The Time". It represents that our consumers, 21 or 23, 28 or 35 years old, are learning about life, staying up all night, starting a new job, dating all the wrong people or doing things in their life that they understand are one-time only. We feel like we are really hitting a sweet spot with such consumers.

Fran Horowitz,CEO of Abercrombie & Fitch Co.[Photo/China Daily]

CV

Name: Fran Horowitz
Nationality: US
Career:
2017 onwards: CEO of Abercrombie & Fitch Co
2015: A&F president and chief merchandising officer
2014: Brand president of Hollister
2013: Brand president of Ann Taylor Loft
2005: Executive vice-president of Women's Merchandising and Design, Express Inc
Education:
1990: MBA from Fordham University
1985: Lafayette College
Family: Married with two children

Top
BACK TO THE TOP
English
Copyright 1994 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

    精品日韩在线播放| av之家在线观看| 久久久久久久久久网| 国产精品v日韩精品v在线观看| 亚洲天堂av一区二区三区| 免费观看国产精品视频| 91福利国产成人精品播放| 日本xxx免费| 9久久婷婷国产综合精品性色| 中文字幕乱码免费| 日本免费观看网站| 美脚丝袜脚交一区二区| 国产又粗又长又爽又黄的视频| 91视频 - 88av| 婷婷六月天在线| 黄色成人在线看| 欧美精品一区二区性色a+v| 成人在线观看a| 国产成人永久免费视频| 国产精品一区二区小说| 国产h视频在线播放| 女同性恋一区二区| 嫩草视频免费在线观看| 啊啊啊一区二区| 美女扒开大腿让男人桶| 四季av一区二区三区| 无遮挡又爽又刺激的视频| 亚洲色欲久久久综合网东京热| 超碰在线免费av| jizz大全欧美jizzcom| 六月丁香婷婷激情| 欧美国产日韩激情| www插插插无码免费视频网站| 性鲍视频在线观看| 中文字幕久久av| 中文字幕av不卡在线| 无码内射中文字幕岛国片| 国产精品沙发午睡系列| 欧美成人免费在线观看视频| 蜜臀精品一区二区| www.国产在线视频| 免费日韩在线观看| 久久综合亚洲精品| 欧美a级免费视频| a级黄色片免费| 精品久久久无码人妻字幂| 在线观看av的网址| 永久免费网站视频在线观看| 成人性做爰片免费视频| 红桃一区二区三区| 国产精品自拍合集| 国产成人永久免费视频| 日韩视频免费播放| 成年人午夜免费视频| 欧美日韩激情视频在线观看| 成人综合视频在线| jizz欧美激情18| 最新国产黄色网址| 99re99热| 精品少妇人欧美激情在线观看| 久操网在线观看| 男人插女人视频在线观看| jizzjizz国产精品喷水| 97成人在线观看视频| av免费网站观看| 亚洲精品手机在线观看| 午夜啪啪免费视频| 日本福利视频在线观看| 国产成人三级视频| 日本五级黄色片| 欧美在线一区视频| 国产精品69页| 57pao国产成永久免费视频| 国产不卡的av| 国产精品视频网站在线观看| 日本国产在线播放| 亚洲色精品三区二区一区| 亚洲精品第三页| 超级碰在线观看| 欧美视频第一区| www.色就是色.com| 日韩精品在线中文字幕| 久久精品午夜福利| 五月天国产视频| 97碰在线视频| 一区二区三区入口| 日韩精品一区二区三区电影| 亚洲美免无码中文字幕在线 | 午夜久久久久久久久久久| 青春草在线视频免费观看| 亚洲国产精品无码av| 日韩av片网站| 久久综合久久久久| 成年人网站大全| 特级毛片在线免费观看| 国产精品后入内射日本在线观看| 中文字幕一区久久| 亚洲熟妇无码av在线播放| 能看的毛片网站| 在线观看三级网站| 精品久久久久av| 欧美一级特黄aaaaaa在线看片| 欧美激情国产精品日韩| 一级片免费在线观看视频| 1024av视频| 中文字幕一区二区三区四| 欧美黄色免费影院| 国产一二三四五| 中文字幕第80页| 成人午夜视频在线观看免费| 亚洲一区二区在线视频观看| 香港三级韩国三级日本三级| 国产精品jizz在线观看老狼| 成人一级片网站| 日本黄色片一级片| 日韩欧美亚洲另类| 日日摸天天爽天天爽视频| 日韩一二区视频| 亚洲av无日韩毛片久久| 亚洲爆乳无码专区| 一卡二卡三卡视频| 日本福利视频导航| 亚洲欧美日韩一级| 成人av一级片| 国内精品视频一区二区三区| 日本成人xxx| xx欧美撒尿嘘撒尿xx| 亚洲中文字幕无码不卡电影| 毛片av在线播放| 吴梦梦av在线| jizz欧美性11| 成人黄色一区二区| 成人久久久久久久久| 国产精品久久..4399| 国产传媒久久久| 国产盗摄视频在线观看| 国产女同无遮挡互慰高潮91| 在线观看的毛片| 国产l精品国产亚洲区久久| 性一交一乱一伧国产女士spa| mm131午夜| 日韩最新中文字幕| 吴梦梦av在线| 久久久久久久久久毛片| 日韩在线一区视频| 青青草久久伊人| 免费精品99久久国产综合精品应用| 91蝌蚪视频在线观看| av网站在线观看不卡| 91视频最新入口| 97成人在线观看视频| 国产最新免费视频| 欧美日韩中文在线视频| 99精品人妻少妇一区二区| 亚欧无线一线二线三线区别| 少妇人妻在线视频| 波多野结衣家庭教师在线| 精品少妇人妻av免费久久洗澡| 免费无码毛片一区二三区| 日本欧美视频在线观看| 野外做受又硬又粗又大视频√| 国产在线视频综合| 欧美性猛交内射兽交老熟妇| 搡女人真爽免费午夜网站| 色片在线免费观看| 久久久国产欧美| av中文字幕网址| 咪咪色在线视频| avove在线观看| 成人一级生活片| 日韩av在线播放不卡| 欧美日韩二三区| 日韩中文字幕三区| 久久精品一区二| 在线能看的av网站| 熟女熟妇伦久久影院毛片一区二区| 久久久久久久久影视| 国产精品入口芒果| 日韩中文字幕在线视频观看 | 天天干天天爽天天射| 亚洲一区日韩精品| 一级黄色片在线免费观看| 一本色道久久88亚洲精品综合 | 日本一本二本在线观看| 校园春色 亚洲色图| www.污网站| 国产精品免费看久久久无码| 欧美视频免费看欧美视频| 日韩在线第三页| 极品粉嫩美女露脸啪啪| 嫩草影院中文字幕| 无码人妻精品一区二区三区在线| 另类小说第一页| 美国av在线播放| 欧美在线观看成人| 97在线免费视频观看| av动漫免费看| 国内av免费观看| 又粗又黑又大的吊av| 亚洲第一色av|