久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Technology

Emojis spin millions for artists, apps

By CHENG YU | China Daily | Updated: 2018-02-12 08:06
Share
Share - WeChat

Emojis evolve into organized business, spin millions for artists, apps, IP firms

Emoji-it's the newest intellectual property or IP in China's Creativeville that is spawning millions of yuan for its creators as well as peddlers.

The digital-age image-based art form is also creating a whole new line of business that is estimated to see double-digit, perhaps even triple-digit, annual growth in the next few years.

For the uninitiated, emojis are standardized sets of stylized images like smileys, usually animated, that express a range of emotions or short messages (like hello, hi! and other kinds of greetings, exclamations, snubs).

Emojis, an evolution of yester-year text character-based emoticons, are part and parcel of most messages exchanged by users of instant messengers, social media, email and the like.

Users love emojis because they help spice up their messages with slick meanings, or moods or mind states, that are best expressed quickly not in words but through interesting or funny images.

With hundreds of millions of users now on social media like WeChat, a widely used emoji could prove a money-spinner and a precious commodity, an IP worth its weight in gold.

Mao Tui (not her real name), 22, a collegian in Anhui province, can testify to the power of emojis. Until four years back, she was just a normal student, dependent on family support to complete her education. One day, just for fun, she drew a cartoon character.

She named her character Zhangcao Yantuanzi, or Budding Pop, a chubby, adorable boy (or girl, since gender is not indicated, about 4-years-old), with a tuft of grass, rather a couple of green leaves on a stem, for hair.

Soon, Budding Pop evolved into a series of drawings express-ing a range of emotions for different occasions and moods. They were digitalized and animated later.

More than half of China's population-say, 650 million people of the 1.3 billion nation-have had a tryst with Budding Pop since. The emoji has been downloaded more than 800 million times through WeChat, the killer all-in-one app of Tencent.

Through tips from WeChat users doting on Budding Pop, Mao today earns a decent monthly income.

There are tens of thousands of people such as Mao in China these days who use their artistic talent to create emojis and rake in the moolah. Their investment, besides their talent for creative drawings, includes hardware like a PC or an electronic drawing board and soft-ware like open-source drawing apps, all costing no more than a few thousand yuan.

And returns on such investment could be handsome. A WeChat user can tip up to 200 yuan ($33) per emoji at a time. Tencent claimed it had more than 900 million active WeChat users in China alone at the end of September 2017. Apparently, they send out 38 billion messages every day. It, however, declined to share details like the number of emoji downloads and the number of messages with emojis last year.

"An emoji creator's income depends on the popularity of his or her work. The more she is wel-comed by users, the more she will earn. The maximum I've earned is tens of thousands yuan per set," said Zhang Xuchen, 39, a part-time emoji artist in Beijing. "I know some emoji artists who earn over hundreds of thousands of yuan."

Zhang, who is a forklift truck driver in Tianjin, has created 12 sets of emojis so far. A set takes at least one or two months to create, he said. Typically, other emoji artists may spend one to three months to create a set.

The most popular set of emoji among Zhang's creations-it is called Huaijiu Xiyouji, inspired by ancient Chinese novel The Journey to the West, a story about four characters who go on a pilgrimage in search of Buddhist scriptures-has been downloaded more than 22 million times and exchanged more than 400 million times in e-messages in cyberspace.

It's not just individual artists who stand to earn from emojis. There are creative design firms and groups of artists sprouting all over like mushrooms. They hire artists to create emojis, which are then peddled to WeChat and the like.

For its part, WeChat earns user loyalty and stickiness by providing them with content they love. Although the app's officials declined to disclose financial fig-ures relating to emojis, it is conceivable WeChat may be earning a commission on paid-for emojis, if not a cut from users' tips for emoji artists.

Then there are IP specialists such as Block 12 that leverage emojis for licensing deals with movie producers, TV channels, product makers, comic book publishers and such. For instance, Budding Pop is already featured on toys, bank cards and in films.

It's an emoji ecosystem all right.

So much so that WeChat now has an emoji store where artists, either individually or in groups, can upload their work and make money.

WeChat officials told China Daily there are around 23,000 sets on its emoji store. Most of them are free. Only seven sets were added to the category of paid emojis (around 6 yuan or-$95 cents-per set) last year.

"The most important change in my life is I can now earn some extra money by drawing some emojis," said Zhang. Users "appreciate" his emojis on the Wechat emoji store by offering tips.

According to WeChat, more than 690,000 users tipped emoji artists in 2017, parting with nearly 14 million yuan in all, up 13 percent year-on-year.

Encouraging by the evolving business, other media players are jumping on the emoji bandwagon.

For instance, Vision News, a department of the new media center of China Daily, has published an emoji called Dao Jun or Dao Knowhow, a teal-hued dolphin-like imaginary creature, on the WeChat emoji store.

"This image is now used in some of our comics. We want to take advantage of this lovely image to create some amusing visual news products," said Wang Xiaoying, head of Vision News.

Cheng Yanbo, an independent game analyst, said: "In the internet era, users have short attention spans. They don't pay attention to one emoji for a long time. So, emoji painters need to keep innovating and creating new ones.

"In this sense, IP will increase the visibility of emojis, both online and offline, besides expanding their longevity as well as revenue."

From a business point of view, the growing Chinese emoji segment is not very different from Japan's cartoon industry where emojis first emerged in the 1990s as a way for people to quickly communicate through visual information.

Back then, Japan created an array of world-famous cartoon figures such as Kumamon and Poinko. Similarly, Chinese emojis now integrate some special Chinese cultural elements.

For example, Zhang's most popular emoji series was inspired by The Journey to the West, one of China's "Four Great Classic Novels". The emoji's central character is based on the character of Sun Wukong, or the Monkey King, and Xuan Zang, a monk in the same novel.

In one image of the emoji, the Monkey King is seen flying up into the sky, reflecting Chinese millennials' new-found confidence, self-esteem and pride.

Another emoji that stands out and has become popular is the Eighth Route Army series, an army led by the Communist Party of China during the 1930s and 1940s war with Japan.

"The reason why I developed this series is because personally I like watching TV series of similar history and I believe that history should never ever be forgotten. I think it (emoji image) will strike a chord among Chinese people," said Zhang.

Asked about the future, Zhang said laughing out loudly: "Of course, I want to create an emoji that can not only top the global popularity charts but also make me a multi-millionaire, if not a billionaire."

1 2 Next   >>|
Top
BACK TO THE TOP
English
Copyright 1994 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

    嫩草影院中文字幕| 在线观看av日韩| 亚洲最大成人在线观看| 久久久久福利视频| www欧美激情| 日韩国产欧美亚洲| 97人人模人人爽人人澡| 黑人糟蹋人妻hd中文字幕| avove在线观看| 亚洲欧美自拍另类日韩| 欧美 日韩 国产 高清| 三年中国中文在线观看免费播放| 欧美日韩中文在线视频| 国产精品无码免费专区午夜| 色天使在线观看| 苍井空浴缸大战猛男120分钟| 久久男人资源站| 香蕉视频在线网址| 久久婷五月综合| 久久久久狠狠高潮亚洲精品| 蜜臀精品一区二区| 成人在线观看www| 日韩成人av免费| 一路向西2在线观看| 国产a级片免费观看| 国产免费观看高清视频| 日韩精品一区二区免费| 男女爱爱视频网站| 不卡中文字幕在线| youjizz.com亚洲| 特级西西444www| 污色网站在线观看| 一级黄色特级片| 在线看的黄色网址| 日本超碰在线观看| 日本888xxxx| 欧美自拍小视频| 国产视频一区二区视频| 日韩精品一区中文字幕| 色综合av综合无码综合网站| 欧美亚洲一二三区| 99热自拍偷拍| 国内自拍在线观看| 99热成人精品热久久66| 麻豆av免费在线| 免费裸体美女网站| 少妇性l交大片| 91最新在线观看| 国产高清视频网站| www.超碰97.com| 视频在线观看免费高清| 五月激情五月婷婷| 久久久一二三四| 特级黄色录像片| 黄色片免费在线观看视频| 亚洲乱码日产精品bd在线观看| 国产在线无码精品| 韩日视频在线观看| 干日本少妇首页| 日本美女高潮视频| 亚洲va综合va国产va中文| 精品国产鲁一鲁一区二区三区| 欧美午夜精品理论片| 欧美做受777cos| 欧美精品自拍视频| 国产男女激情视频| 亚洲18在线看污www麻豆| 色黄视频免费看| 国产 欧美 日韩 一区| 黄色免费视频大全| 三级a三级三级三级a十八发禁止| 日韩在线不卡一区| 国产精品av免费观看| 日本网站免费在线观看| 色婷婷狠狠18| 400部精品国偷自产在线观看| 久草视频这里只有精品| 99蜜桃臀久久久欧美精品网站| 99re精彩视频| 97久久国产亚洲精品超碰热| 东京热加勒比无码少妇| 五月天中文字幕在线| av一区二区三区免费观看| 国产精品欧美激情在线观看| 五月天中文字幕在线| 精品国偷自产一区二区三区| 日韩精品一区二区三区不卡 | 久久久成人精品一区二区三区| 精品人妻大屁股白浆无码| 久久久免费视频网站| 亚洲三级在线观看视频| 很污的网站在线观看| 最新中文字幕2018| 男人天堂av片| 91福利国产成人精品播放| 成年人视频大全| 黄色a级片免费| 18视频在线观看娇喘| 老头吃奶性行交视频| 国内精品国产三级国产99| 无码少妇一区二区三区芒果| 法国空姐在线观看免费| 久久久国产欧美| 国产精品久久久久9999爆乳| 午夜剧场高清版免费观看| 波多野结衣之无限发射| 久久出品必属精品| 久久人妻精品白浆国产| 免费看黄色a级片| 最新天堂在线视频| 成年人午夜免费视频| 亚洲天堂网站在线| 国产成人久久777777| 欧美中文字幕在线观看视频| 亚洲一区二区三区四区五区| 黄色免费视频大全| 大片在线观看网站免费收看| 日本黄大片一区二区三区| 91视频最新入口| 亚洲精品少妇一区二区| 国产欧美精品一二三| 午夜免费一区二区| 欧美极品欧美精品欧美| 日韩中文字幕在线不卡| 日韩高清在线一区二区| 激情五月亚洲色图| a√天堂在线观看| 人妻互换免费中文字幕| 色撸撸在线观看| 超碰成人在线播放| 国产免费视频传媒| 狠狠爱免费视频| 美女日批免费视频| 欧美日韩福利在线| 粉嫩av一区二区三区天美传媒| 亚洲在线观看网站| 青青草原国产在线视频| 中文字幕在线观看第三页| 亚洲中文字幕无码不卡电影| 国产中文字幕二区| 久无码久无码av无码| 台湾无码一区二区| 日本美女爱爱视频| 国产高清免费在线| 黄色a级在线观看| 日本特黄在线观看| 91大神免费观看| 天天久久综合网| 一级黄色大片儿| 午夜不卡福利视频| 在线视频观看91| 999在线精品视频| www.久久久久久久久久久| 8x8x成人免费视频| 国产欧美精品一二三| 91香蕉国产线在线观看| 免费不卡av网站| 三级网在线观看| 在线观看污视频| 国产青草视频在线观看| 大西瓜av在线| 欧美网站免费观看| 国产精品亚洲a| 蜜臀av免费观看| 一二三级黄色片| 国产日韩第一页| 国产精品国三级国产av| 国产毛片视频网站| 欧洲av无码放荡人妇网站| 熟女少妇精品一区二区| 人人干人人干人人| 亚洲精品在线网址| www.一区二区.com| 欧美一级视频免费看| 欧美 激情 在线| 色婷婷狠狠18| 亚洲第一精品区| 国产资源在线免费观看| 国产男女无遮挡| 日日噜噜噜噜久久久精品毛片| 欧洲美女亚洲激情| 欧美高清中文字幕| 国产精品动漫网站| 亚洲精品免费一区亚洲精品免费精品一区 | www.这里只有精品| 1314成人网| 日本a在线免费观看| 欧美日韩第二页| 五月天丁香花婷婷| 成年人网站国产| 精品少妇无遮挡毛片| 美国av在线播放| 欧美国产亚洲一区| 日韩在线一区视频| 大伊香蕉精品视频在线| 久久综合伊人77777麻豆最新章节| 91亚洲一区二区| av免费观看大全| 无码人妻aⅴ一区二区三区日本| 欧美不卡在线播放|