Global EditionASIA 中文雙語Fran?ais
    Business
    Home / Business / Technology

    China's Tecno takes market lead in Somalia amid rapid growth

    Xinhua | Updated: 2018-02-14 10:42
    Share
    Share - WeChat
    Anish Kapoor, CEO of Techno and Inflix India presents the newly designed Indis smart phones during a promotional event in Kolkata on August 23, 2017. [Photo/VCG]

    MOGADISHU - Three years ago when Chinese phone-maker, Tecno made its entry through local dealers in Somalia, mobile phone users got a chance to sample new brand in a market which had then been dominated by Nokia, Samsung among other brands.

    Tecno has today positioned itself as a force to be reckoned with in terms of brand penetration and market dominance in the Horn of Africa nation.

    "People were not really sure if they could buy mobile phones from China," Mohamed Dahir, an official dealer of Techno Mobile brand in Mogadishu told Xinhua on Monday.

    "We brought the first mobile sets in 2014 and they soon became popular with the middle-class and particularly students who liked it because of its longer lasting battery," said Dahir as he helps clients try some of the latest Tecno series he recently stocked.

    Tecno Mobile which prides itself as the first dual-SIM handset supplier in Africa dedicated to transforming state-of-the-art technologies for emerging markets, has made significant inroads into Somalia placing itself as one of the market leaders in smart phone technology.

    Somalis, just like their counterparts in other African countries, have embraced smart phones as their primary medium of communication as millions of users document moments and share them online to the world.

    "I have found this brand (Tecno) to be my most favorite choice for smart phones," Nuradin Abdulkadir, one of the Tecno users told Xinhua in Mogadishu said. "It has a good internet connection capacity and several exciting features." Abdulkadir said.

    The longer lasting battery makes Tecno a first choice for Mohamed Omar who contends his choice for smart phones is largely influenced by its ability to retain power for a long time.

    "I have bought several phones but always was forced to carry a power bank around because the battery goes off easily. But with Tecno, I can go the whole day without worries of being off service." Omar said.

    Omar, a student in one of the universities in Mogadishu noted that the phone has gained traction among students who like the brands because of its features and cost.

    "The prices for Tecno phones are friendly for students and at the same time they are able to get the same or even better features found in far more expensive brands," Omar said.

    The dealer Dahir said his customers have now fully embraced the China-made phone despite earlier fears about phones from China.

    "It was not easy to convince customers to buy phones from China. They had built a relationship with brands from Europe and the United States; but with time, they got convinced that Tecno could offer them a real alternative and superior taste," said Dahir.

    He added that the dual sim option for an original phone was a plus for Tecno.

    "Our customers got the chance to own an original phone which allows them to use twin Sim cards. This strongly made our customers convinced that they were getting a good run for their money and I can say we now control at least 50 percent of the market." he said.

    The entry of Tecno Mobile into Somalia not only revolutionized smart phone technology but also opened avenues for job creation among the population, especially the youth who form the bulk of the population.

    "Several young men and women have now worked as sales executives in our dealer shops while others have now started their own shops buying from us in bulk or importing directly from China," added Dahir.

    Top
    BACK TO THE TOP
    English
    Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
    License for publishing multimedia online 0108263

    Registration Number: 130349
    FOLLOW US
    CLOSE
     
    久久精品亚洲中文字幕无码麻豆| 精品国产毛片一区二区无码| 国产亚洲精品无码专区| 精品中文高清欧美| a级毛片无码兔费真人久久| 中文字幕精品视频在线| 中文在线资源天堂WWW| 国产AV无码专区亚洲A∨毛片| 熟妇人妻系列aⅴ无码专区友真希| 中文字幕精品亚洲无线码二区| 熟妇人妻中文字幕无码老熟妇| 无码乱码av天堂一区二区| 无码AV中文字幕久久专区| 日韩乱码人妻无码中文视频| 久久综合精品国产二区无码| 最新国产精品无码| 中文字幕精品无码一区二区 | 久久久精品人妻无码专区不卡| 免费无码又爽又刺激高潮软件| 久久精品天天中文字幕人妻 | 日韩亚洲国产中文字幕欧美| 精品深夜AV无码一区二区| 亚洲AV永久无码精品水牛影视| 中文字幕日韩三级片| 日本乱中文字幕系列观看| 中文字幕亚洲欧美日韩2019| 日韩电影无码A不卡| 亚洲AV无码一区二区三区在线观看 | 中文字幕亚洲精品资源网| 亚洲中文字幕无码久久2020| 中文字幕无码不卡在线| 亚洲AV无码乱码精品国产| 无码人妻久久一区二区三区蜜桃| 日韩少妇无码喷潮系列一二三| 亚洲精品无码AV中文字幕电影网站| a级毛片无码兔费真人久久| 无码av免费一区二区三区试看| 东京热加勒比无码视频| 国产又爽又黄无码无遮挡在线观看| 久久无码国产| 日韩av无码中文字幕|