Global EditionASIA 中文雙語Fran?ais
    Business
    Home / Business / Companies

    Yili bakes up Western recipe for success

    By Zheng Yiran | China Daily | Updated: 2018-04-07 15:07
    Share
    Share - WeChat
    Visitors take pictures in front of the Beijing Century Yili Grocery Co Ltd factory. [Photo/for China Daily]

    For a good example of how China's time-honored brands are embracing new retail channels, consider Century Yili, a bakery that's long been famous for its delicious pastries and breads.

    Finding itself up against competition with new brands selling Western-style cakes, Yili is now offering its products in brick-and-mortar cafes, including one in Shuangjing, the southeastern part of Beijing, that wouldn't be out of place in, say, Europe or North America.

    The 150-square-meter cafe encompasses both Western and Chinese style delicacies, including cakes, light refreshments, fast food and salads. Its brand elements can be found everywhere, including the logo of Beibingyang soda - a white bear - printed on wall hangings.

    "This is our first chain store with Western style, and we plan to launch more such chain stores in Beijing in the future," said Ma Chunying, director of Beijing Century Yili Grocery Co Ltd of Beijing Yiqing Group.

    The new outlet is one of more than 120 chain stores across Beijing, and the growth rate of its annual sales revenue is greater than 20 percent. During the 13th Five-Year Plan period (2016-20), Beijing Yiqing Group plans to launch a total of 300 Yili chain stores.

    The new direction for Yili is already winning raves from customers.

    "In the past, we could only buy Yili bread in supermarkets, and the category was quite limited. Now, physical stores offer a variety of selections, both Chinese and Western, and the quality and taste is just the same as I had in my childhood," said Zhang Min, a consumer from Beijing who had just visited the chain store.

    Apart from launching chain stores, to realize operating transformation, Century Yili also invites consumers to visit its bread factory, where it offers lessons in making breads and cakes.

    At the Yili factory in the Daxing district in Beijing, visitors can learn about the time-honored brand, which enjoys a history of 112 years. Walking down the corridor of the factory, with old pictures hanging on the wall, consumers gain a better understanding of the brand's origin, and how the company evolved over time.

    "Not only kids, but adults and the elderly are attracted to the factory to experience the charm of the time-honored brand. Especially during festivals, numerous visitors come to our factory. During the busy season, we get more than 1,000 arrivals per day," said Li Qi, general manager of Beijing Yiqing Group.

    In addition, Yili is embracing the 'new retail' era by joining hands with many e-commerce platforms, such as Tmall.com, JD, missfresh.cn and Womai.com, further expanding its distribution channel.

    Top
    BACK TO THE TOP
    English
    Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
    License for publishing multimedia online 0108263

    Registration Number: 130349
    FOLLOW US
    CLOSE
     
    午夜不卡无码中文字幕影院| 青娱乐在线国产中文字幕免費資訊| 中文字幕av一区| 99久久精品无码一区二区毛片| 一夲道DVD高清无码| 日本公妇在线观看中文版| 免费A级毛片无码A∨| 成人午夜精品无码区久久| 亚洲韩国—中文字幕| 中文无码成人免费视频在线观看| 国产免费无码一区二区| 无码国内精品久久人妻| 久久精品无码一区二区WWW | 亚洲爆乳无码专区| 日韩视频中文字幕精品偷拍| 亚洲va中文字幕无码久久| 亚洲äv永久无码精品天堂久久| 人妻av无码一区二区三区| 亚洲精品无码午夜福利中文字幕 | 亚洲日韩乱码中文无码蜜桃臀网站| 日韩亚洲AV无码一区二区不卡 | 人妻少妇偷人精品无码 | 精品视频无码一区二区三区| 在线播放无码后入内射少妇| 中文精品99久久国产| 最好看的电影2019中文字幕 | 娇小性色xxxxx中文| 麻豆国产原创中文AV网站| 无码AV动漫精品一区二区免费| 国产久热精品无码激情| 国产激情无码一区二区| 乱色精品无码一区二区国产盗| 无码国产69精品久久久久网站| 无码人妻一区二区三区免费n鬼沢| 亚洲国产精品无码久久一线| 亚洲av无码国产精品夜色午夜| 亚洲va中文字幕无码久久不卡 | 成 人无码在线视频高清不卡| 成人无码视频97免费| 免费无遮挡无码视频在线观看| 五月婷婷无码观看|