Global EditionASIA 中文雙語Fran?ais
    Business
    Home / Business / Companies

    Short video apps seek to go overseas

    By Chen Meiling | China Daily | Updated: 2018-04-09 09:59
    Share
    Share - WeChat
    Douyin, the Chinese short videos app. [Photo provided to China Daily]

    Douyin's ambitious plan, billions of monthly views, millions of users signal potential of emerging segment

    Douyin, a Chinese app that publishes short videos, announced it will go global this year and cover markets like Japan, South Korea and Southeast Asia.

    Its investor Jinri Toutiao, a news aggregating app, bought another domestic short video app musical.ly, which mainly covers the United States' market, in November.

    Douyin is a Vine-like app that is popular in Western countries. It allows users to shoot videos no longer than 15 seconds. It provides basic guidelines for production. It boasts a massive music library.

    Users usually imitate scenes in movies and TV operas in an exaggerated manner, or dance to music with a strong sense of rhythm - all to evoke a few laughs among the viewers.

    "Short videos can meet young people's demand to follow the fashion, show themselves in front of camera and communicate with others, with a low technological barrier," said Ma Shicong, an analyst with market consultancy Analysys.

    Backed by Jinri Toutiao since 2016, Douyin now has more than 62 million monthly active users. It received 3.8 billion video views in February, data from Analysys showed.

    Wang Xiaowei, product manager of the app, said at an online news conference in March that more resources would be invested to offer content about travel, fashion, sports, games and pets, to attract international audiences.

    Toutiao had adopted the same strategy this year.

    Besides funny videos, many netizens upload videos showing food at restaurants, scenery of tourist attractions or experience of learning some folk art.

    Such videos help attract visitors to those destinations, Wang said.

    "There is much space to explore in the overseas market too," Wang said.

    Market value of China's short videos segment reached about 5.73 billion yuan ($900 million) in 2017, up 184 percent year-on-year. It is expected to surpass 30 billion yuan in 2020, according to a report from consultancy iResearch.

    Besides Douyin, Toutiao also has other short video apps, such as Xigua and Huoshan.

    Toutiao team's biggest competitor Kuaishou still dominates domestic market with more than 202 million monthly active users, according to Analysys.

    Internet giants Baidu Inc, Tencent and Alibaba Group also have a presence in this market.

    Ma said the short videos market saw a speedy development in China from late 2016 through 2017 and the market is still expanding with more participants expected from various industries.

    However, none of the apps has broken even, according to Ma.

    "The costs in video industry are very high with regard to brand-building, traffic attraction and promotion," she said.

    She also said most of the apps seek to make profit through advertising revenue, membership fee or value-added services.

    Since a video is very short, the medium is suitable for high-impact advertising, she said.

    "Advertisers are showing interest, although sometimes it's hard to tell whether it's pure content or advertisements that you are viewing."

    In terms of future development, Ma suggested companies should improve data analysis to push more tailor-made content for different individuals as per their special interests.

    Besides, they should guide users to produce more videos on their own instead of just watching others' products to strengthen interaction.

    She said the short video format will welcome more business potential in various fields like e-commerce, social media and entertainment.

    Top
    BACK TO THE TOP
    English
    Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
    License for publishing multimedia online 0108263

    Registration Number: 130349
    FOLLOW US
    CLOSE
     
    国产啪亚洲国产精品无码| 中文在线最新版天堂8| 最近完整中文字幕2019电影| 一本一道AV无码中文字幕| 久クク成人精品中文字幕 | 亚洲国产综合无码一区二区二三区| 精品亚洲AV无码一区二区 | 大蕉久久伊人中文字幕| 无码不卡亚洲成?人片| 国产精品va无码一区二区| 一本加勒比HEZYO无码人妻| 7国产欧美日韩综合天堂中文久久久久 | 在线观看无码AV网站永久免费| 亚洲AV区无码字幕中文色| 中文字幕手机在线观看| 日本中文字幕在线2020| 最近2019中文免费字幕在线观看| AAA级久久久精品无码区| 久久久久久人妻无码| 亚洲av无码乱码国产精品| 久久久久亚洲AV片无码下载蜜桃| 日韩三级中文字幕| 亚洲欧美成人久久综合中文网| 人妻AV中文字幕一区二区三区| 亚洲人成无码www久久久| 日韩电影无码A不卡| 日韩乱码人妻无码中文字幕视频| 99久久无码一区人妻| 国产精品99无码一区二区| 极品粉嫩嫩模大尺度无码视频| YW尤物AV无码国产在线观看 | 无码中文人妻视频2019| 蜜桃无码一区二区三区| 狠狠躁天天躁中文字幕无码| 中文字幕无码精品亚洲资源网久久| 中文字幕精品视频在线| 中文字幕av无码专区第一页| 亚洲国产精品无码久久| 日韩人妻无码精品久久久不卡| 熟妇人妻无码中文字幕| 国产精品视频一区二区三区无码|