Chinese film's new prospect online

A healthy content circulation

"There are currently more than 800 films produced in China a year, but only 474 have made it to theaters, and attendance is only 14.2 percent," said Li Jie, the senior vice president of Alibaba pictures.

And this phenomenon is mostly because the current form of entertainment shows a trend of diversification. Internet, games and other modern entertainment has diverted the audiences' time of traditional offline cinema.

"From 2014 until now, China's online film hold encouraging achievement, although it is insignificant that compared with the film's development," said Yang Xianghu, senior vice president of iQIYI at the iQIYI online film summit forum.

Over the last four years, Chinese online films with a variety of genres and themes, of which there were many works with the excellent reputation. But at the same time, some contents that do not accord with the regulation also appeared, including vulgar, violent, gory and other harmful content.

How should the online platform control the content?

“This requires all participants in the online film industry to return to the original intention, keep the positive enthusiasm to the film, and create the valuable content which is the best interpretation of the high-quality online film,” Yang added.