久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Industries

Culture's small theme parks to push kid-centric ventures

By Chen Meiling | China Daily | Updated: 2018-07-30 10:33
Share
Share - WeChat
A flamingo-themed park at a shopping mall in Changchun, Jilin province, attracts a large number of visitors. [Photo provided to China Daily]

Foray confirms smaller indoor fun and play centers are next big opportunities

Chinese Culture Group Co Ltd's foray into indoor theme parks will further stoke fresh investments in children-centric businesses in the Chinese mainland, industry observers said.

The move follows the end of the one-child policy and the subsequent rise in the number of families with more than one child.

The culture and media company announced earlier this month that it will open more than 15 indoor theme parks in the Chinese mainland over the next eight years.

The planned parks will be Oddbods-themed, based on a cartoon series produced by Singapore's One Animation. They will have recreation facilities, restaurants and gift shops, and aim to attract children aged 3 to 9, said Xie Li, vice-president of Chinese Culture Group.

Compared with large-scale theme parks, which need big investments, long gestation periods and high costs related to construction, smaller indoor theme parks require lower costs, promise stable cash flows and decent returns on investment, Xie said.

Population data from Pingan Securities showed those aged 14 or under are increasing in number, on the back of the policy change. This has boosted related consumption.

Children's parks netted about 300 billion yuan ($44.9 billion) in sales and other revenues last year. Indoor parks played an important part in that, it said.

"Indoor theme parks are more suitable to expand with smaller investment. It's also easier for them to earn profits," Chen Shaofeng, deputy dean of the Institute for Cultural Industries at Peking University, told The Beijing News earlier this month.

Small wonder, animation companies, real estate operators and other companies began to show interest in the segment.

Domestic leading animation group Guangdong Alpha Animation and Culture Co, producer of popular cartoon Pleasant Goat and Big Big Wolf, announced in May that it will open over 50 indoor parks based on its intellectual property or IP over the next three years.

Property giants Guangzhou Evergrande and Dalian Wanda Group have also entered this segment of the theme park sector.

Li Mingyu, product director of indoor theme park operator Beijing Zhiyou Culture Communication Co Ltd, said the market has great potential for future growth.

"After all, the 200 million Chinese children need some place to play. And there aren't many public playgrounds in China compared with other countries," he said.

The company invested 10 million yuan to build a 1,500-square-meter indoor theme park in Beijing, inspired by domestic cartoon character Luo Bao Bei. The park opened for business in July last year.

Li did not share financial details like profit and rate of return, saying the firm expected to break even two years after the investment.

Membership fee, catering services, training courses for children, as well as sales of toys and other commodities, contribute 60 to 70 percent of its income. Wages and rent account for 90 percent of its operational costs. They don't have to pay for the IP, because the IP owner is one of the firm's shareholders, he said.

Li Qin, brand-licensing leader of Zhejiang Versatile Media Co Ltd, an animation producer, said the firm authorized three indoor park operators to use the images of their cartoon. (Again, Li of Versatile declined to share details like IP-related revenue.)

"Though kids are allowed to play at the park for a whole day, most of them will lose patience and leave within two hours, creating park-space for others. Besides, the membership system adopted by many operators can guarantee a stable cash flow," she said.

Shi, mother of a 5-year-old boy, said she has a small bag, filled with membership cards of various indoor theme parks. She could not resist them at promotional events where discounts abounded.

Each visit to a park costs about 100 yuan. And buying five staggered visits at one go could come in cheaper at about 300 yuan, she said.

Spending weekend at shopping malls has become a routine for Shi's family. The boy would first play at an indoor theme park for one or two hours, then they have lunch or dinner, go shopping and then home.

"Two days (over the weekend) is too short for an outstation trip, but we don't want our son to stay at home all the time watching TV or playing games on mobile phone. That's why, we go to shopping malls," she said. "Besides, playing indoors can keep the child away from the haze and bad weather."

At the indoor park, her son may slide, climb, ride a mini train or play video games. She and her husband sit outside, having some time of their own.

Among Shi's concerns are issues like the parks being overcrowded often (which could result in noise and children quarreling) and safety at the facilities.

Li from Beijing Zhiyou said operators need to innovate and introduce diverse activities like dancing and singing performances, holiday parties and training classes, to differentiate themselves from others.

Use of well-known IP such as that of Marvel Comics can also help attract more customers, but that requires big investment, he said.

Top
BACK TO THE TOP
English
Copyright 1994 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

    99精品视频在线看| 99亚洲精品视频| 色婷婷一区二区三区在线观看| 国产又粗又长又爽视频| 男人女人黄一级| 欧美日韩一区二区三区电影| 国产亚洲综合视频| 四虎精品欧美一区二区免费| 白嫩少妇丰满一区二区| 五月天激情图片| 日本中文字幕精品—区二区| 大陆极品少妇内射aaaaa| 欧美日韩视频免费在线观看| 美女网站色免费| 奇米影视亚洲色图| 国产香蕉一区二区三区| 最新天堂中文在线| 国产真实乱子伦| 大荫蒂性生交片| 亚洲综合123| 一区二区三区视频在线观看免费| 欧美日韩成人免费视频| 成人黄色片免费| 小说区视频区图片区| 亚洲综合日韩欧美| 国产精品少妇在线视频| 日韩人妻无码精品久久久不卡| 手机看片日韩国产| 五月天丁香花婷婷| 538任你躁在线精品免费| 国产精品亚洲a| 亚洲熟妇无码一区二区三区导航| 国产一二三四区在线观看| 激情五月婷婷基地| 欧美日韩精品区别| 在线免费视频a| 国产成人精品无码播放| 337p粉嫩大胆噜噜噜鲁| 欧美视频免费看欧美视频| 国产精品videossex国产高清| 性欧美18一19内谢| 无套内谢丰满少妇中文字幕| 涩涩网站在线看| 九一精品久久久| 手机免费看av网站| 日日夜夜精品视频免费观看| 手机免费看av网站| 97超碰人人看| 中文字幕免费高| 国产又粗又爽又黄的视频| 五月天六月丁香| 好吊色视频988gao在线观看| 欧美在线观看视频免费| av在线播放天堂| 成人免费aaa| 国产精品丝袜久久久久久消防器材| 中文字幕一区二区三区四| 欧洲在线免费视频| 亚洲欧美日韩不卡| 欧美中文字幕在线观看视频| 福利视频一二区| 欧美 国产 日本| 国产91色在线观看| 午夜久久福利视频| 国产av不卡一区二区| 中国丰满熟妇xxxx性| 成人午夜精品久久久久久久蜜臀| 国自产拍偷拍精品啪啪一区二区| 国产午夜伦鲁鲁| 男操女免费网站| 成人性生交视频免费观看| 久久久99精品视频| 国产九九九九九| 久久午夜夜伦鲁鲁一区二区| 欧美视频国产视频| 国产 国语对白 露脸| 国产免费观看高清视频| 日本特黄a级片| 日韩不卡一二区| 久久亚洲中文字幕无码| 天天操天天爽天天射| 国产成人三级视频| 午夜精品久久久久久久无码| 国产主播中文字幕| 免费看污污视频| 黄色片一级视频| 亚洲欧美一区二区三区不卡| 可以看毛片的网址| 男人女人黄一级| 精品嫩模一区二区三区| 国产99久久九九精品无码| 国产又粗又长又爽又黄的视频| 欧美黄色免费网址| 中文字幕第36页| 日韩一级片一区二区| 无码aⅴ精品一区二区三区浪潮| 久久黄色片网站| 国产精品一线二线三线| 91最新在线观看| 五月天男人天堂| 97xxxxx| 亚洲一二区在线观看| 自慰无码一区二区三区| 玖玖爱视频在线| 老太脱裤让老头玩ⅹxxxx| 最新天堂在线视频| 国产午夜大地久久| caoporm在线视频| 一本大道熟女人妻中文字幕在线 | 超碰人人爱人人| 日韩精品一区中文字幕| 久久久天堂国产精品| 国产视频1区2区3区| 妞干网在线视频观看| 26uuu成人| 校园春色 亚洲色图| 国产二区视频在线| 黄色高清视频网站| 韩国中文字幕av| av免费观看大全| 黄色小视频大全| 五月天开心婷婷| 日本成人中文字幕在线| 日韩av在线播放不卡| 成人高清在线观看视频| 亚洲36d大奶网| 国产淫片av片久久久久久| 久久久久久久9| 91aaa精品| 激情黄色小视频| 国产日产欧美视频| 日韩成人午夜影院| www.欧美激情.com| www.日本一区| 亚洲色精品三区二区一区| 男女视频网站在线观看| 国产性生活免费视频| 在线观看中文av| 美女在线视频一区二区 | 亚洲一区精品视频在线观看| 欧美污视频网站| 国产va亚洲va在线va| 日本aa在线观看| 秋霞在线一区二区| 特级西西444www| 日韩在线第三页| 日日鲁鲁鲁夜夜爽爽狠狠视频97| 亚洲色欲久久久综合网东京热| 99久re热视频精品98| 一级黄色片在线免费观看| 色婷婷.com| 小明看看成人免费视频| 性chinese极品按摩| 欧美精品aaaa| 三级在线免费看| 国产精品视频分类| 无需播放器的av| 手机看片一级片| 91精品无人成人www| 国产一线二线三线在线观看| 久久婷婷国产91天堂综合精品| 免费看的黄色大片| 九色porny91| 精品亚洲一区二区三区四区| 中文字幕视频三区| 激情文学亚洲色图| 久久久无码中文字幕久...| 久久视频免费在线| 日韩一级免费看| 国产 日韩 欧美在线| 久久国产亚洲精品无码| 男人日女人bb视频| 国产精品igao| 一级黄色在线播放| 99亚洲国产精品| 亚洲色婷婷久久精品av蜜桃| 免费看黄在线看| 国模杨依粉嫩蝴蝶150p| 国产真人无码作爱视频免费| 亚洲 欧美 日韩系列| 亚洲第一区第二区第三区| www.黄色网址.com| 黄页网站在线观看视频| 欧美成人黑人猛交| 一区二区三区四区毛片| 一区二区三区四区免费观看| 黄页网站大全在线观看| 成人性做爰aaa片免费看不忠| 国产一级免费大片| 精品成在人线av无码免费看| 青青在线视频免费| 日韩在线一区视频| 性一交一乱一伧国产女士spa| 女人天堂av手机在线| 五月天婷婷亚洲| 国产成人精品免费看在线播放| 18视频在线观看娇喘| 免费无遮挡无码永久视频| xx欧美撒尿嘘撒尿xx| 国产性生活免费视频|