Global EditionASIA 中文雙語Fran?ais
    Business
    Home / Business / Industries

    Museums join online marketplace

    By Deng Zhangyu | China Daily | Updated: 2018-08-09 10:52
    Share
    Share - WeChat
    An artist works on a design for the Summer Palace. [Photo provided to China Daily]

    The Palace Museum's online store opened in 2008 and quickly caught the public eye with a series of interesting promotions on social media.

    In 2016, a short animation on emperors and their concubines in the Forbidden City went viral on WeChat, quickly attracting numerous fans to the Palace Museum.

    This also happened when seven museums, including the National Museum of China, the Shanxi History Museum and the Hunan Museum, made a short video depicting iconic antique statues and sculptures performing a pop dance on Douyin in May. The video, which lasted less than two minutes, was watched millions of times, resulting in numerous searches in online stores.

    Qiu said the Summer Palace is also planning to make short videos on apps such as Douyin to promote its products, while in December the British Museum turned to streamlining platforms in China to promote its products to buyers.

    Despite these various promotion channels, according to industry insiders the key to the popularity of museum-related products lies in the design and the cultural history behind them.

    Wang Feiyue, the design manager on Qiu's team, said that although many museums have turned to designing products, the items are similar. All the museum stores have notebooks, fans, key rings, bookmarks and fridge magnets. Making their products different from others requires designers to take time to carry out research and related work.

    Most museums do not have in-house studios to design products. They only have one or two workers in charge of the products and brand department. Some have not yet even set up such a department.

    Wang, who has worked in the industry for 10 years, used to design for other cultural institutions, including the Palace Museum.

    |<< Previous 1 2 3 4 5 6 Next   >>|
    Top
    BACK TO THE TOP
    English
    Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
    License for publishing multimedia online 0108263

    Registration Number: 130349
    FOLLOW US
    CLOSE
     
    精品少妇人妻av无码久久| 免费VA在线观看无码| 亚洲男人在线无码视频| 中文字幕丰满乱子伦无码专区| 无码人妻精品一区二区蜜桃AV| 亚洲午夜福利AV一区二区无码| 精品一区二区三区中文字幕| 波多野结衣亚洲AV无码无在线观看| 久久无码高潮喷水| 一区二区中文字幕 | 少妇无码AV无码一区| a中文字幕1区| 久久精品无码一区二区三区日韩| 亚洲中文久久精品无码ww16| 最近免费中文字幕大全高清大全1 最近免费中文字幕mv在线电影 | 国产精品va在线观看无码| 曰韩人妻无码一区二区三区综合部| 天堂中文在线资源| 成人精品一区二区三区中文字幕| 免费a级毛片无码| 人妻一区二区三区无码精品一区| 人妻无码一区二区三区AV| 亚洲AV无码久久精品狠狠爱浪潮| 人妻无码精品久久亚瑟影视| 免费中文字幕视频| 中文无码熟妇人妻AV在线| 狠狠精品干练久久久无码中文字幕| 亚洲VA中文字幕无码一二三区| 亚洲日韩精品无码专区网站| 亚洲av无码不卡私人影院| 亚洲美日韩Av中文字幕无码久久久妻妇| 成人无码午夜在线观看| 97免费人妻无码视频| 91久久九九无码成人网站| 丰满人妻AV无码一区二区三区 | 乱人伦人妻中文字幕无码| 国产精品亚洲αv天堂无码| 久久亚洲国产成人精品无码区| 波多野42部无码喷潮在线| 国产亚洲情侣一区二区无码AV| 久久亚洲av无码精品浪潮|