Global EditionASIA 中文雙語Fran?ais
    Business
    Home / Business / Industries

    Whiskey sales booming as demand surges

    By Zhu Wenqian | China Daily | Updated: 2018-08-30 09:22
    Share
    Share - WeChat
    Visitors learn how to taste whiskey during an industry expo in Beijing. [Photo by Yu Ying/For China Daily]

    Demand from the increasingly urbanized and high-income population, evolving tastes and consumption upgrade is boosting spending on whiskey among young Chinese consumers.

    Buoyed by the growth, several high-end foreign whiskey retailers are putting more efforts to promote online shopping and sales at restaurants and bars, they said.

    Single malt whiskey, made from malted barley and distilled for more than three years from a single distillery, saw the fastest growth in the whiskey segment. The category, which is characterized by distinguished original flavors of different whiskey producing areas, usually comes with expensive price tags.

    Total sales of single malt whiskey in China was valued at 45.1 million pounds ($57.9 million) by the end of June last year, up 36 percent year-on-year from 2016, according to data from London-based Diageo Plc.

    Jean-Etienne Gourgues, general manager of French wine and spirits company Pernod Ricard in China, earlier said the company is planning to offer more promotions through social media platforms to boost online sales.

    Last year, Pernod Ricard accounted for 31.5 percent market share in China. It was followed by Diageo Plc, which took 15.9 percent, and Suntory Holdings Ltd, Brown-Forman Corp, and Edrington Group, respectively, according to market researcher Euromonitor.

    "Whiskey is becoming increasingly popular in the China market. The biggest demographic worth paying attention to is millennials," said Ryan Christianson, owner of Xanthos Wines, a winery in Napa Valley, California, and an industry expert.

    "Now, the leaders in the China market are Japanese whiskey and then Scotch and to a lesser extent Irish whiskey. American whiskey has several industry leaders that have done very well in the Chinese mainland, such as Jack Daniels," he said.

    He added that US premium brands are gaining popularity in the Chinese mainland, as Chinese consumers are preferring more high-quality products, but US imports have been uncompetitive, due to the dollar strength.

    In 2017, total value of whiskey sales in China was 12.97 billion yuan ($1.89 billion), up 5.6 percent year-on-year. The total volume of whiskey sold during the period was 16.56 billion liters, up 6.9 percent year-on-year, according to Euromonitor.

    By 2022, whiskey sales in China are expected to be about 19.13 billion yuan, up 38.6 percent from the expected levels this year. Besides, whiskey volumes are foreseen to reach 23.65 billion liters in 2022, expanding 32 percent from this year, Euromonitor said.

    Leading cognac producer Hennessy launched its first online flagship store on JD in 2016 and on Tmall, an online shopping platform of Alibaba Group Holding Ltd, last year. Its online stores cover various brands and categories with limited editions, as the brewer bets on China's rapidly growing e-commerce market.

    On Tmall, Hennessy has also introduced a special 200ml small bottle version. With its cheaper price, the small bottles can cater to demand from young people and their needs to hold parties and enjoy drinks at home, it said.

    Top
    BACK TO THE TOP
    English
    Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
    License for publishing multimedia online 0108263

    Registration Number: 130349
    FOLLOW US
    CLOSE
     
    亚洲乱亚洲乱少妇无码| 国产AV无码专区亚洲AV手机麻豆| 伊人久久无码精品中文字幕| 亚洲AV无码成人精品区狼人影院 | 国产日韩精品中文字无码| 天堂新版8中文在线8| 无码av不卡一区二区三区| 无码专区狠狠躁躁天天躁 | 无码人妻AV一二区二区三区| 日韩中文字幕欧美另类视频| 中文字幕在线观看有码| 国产精品无码无卡在线播放| 亚洲av无码不卡一区二区三区| 中文字幕亚洲一区| 最近2019中文字幕免费直播| 熟妇人妻中文av无码| 日韩乱码人妻无码中文视频| av无码久久久久久不卡网站| 久久午夜伦鲁片免费无码| 亚洲av无码一区二区乱子伦as| 久久久久亚洲AV无码专区首JN| 中文字幕在线观看亚洲| 欧美精品中文字幕亚洲专区| 被夫の上司に犯中文字幕| 熟妇人妻中文av无码| 乱人伦中文视频在线| 亚洲国产综合精品中文第一| 亚洲无码高清在线观看| 无码人妻精品一区二区三区99不卡| 精品人妻系列无码人妻免费视频| 久久久久亚洲AV无码网站| 精品日韩亚洲AV无码一区二区三区 | 久久久无码一区二区三区| 久久午夜伦鲁片免费无码| 精品无码日韩一区二区三区不卡| 国产真人无码作爱视频免费| 18禁网站免费无遮挡无码中文 | 毛片免费全部无码播放| 久久久无码精品午夜| 中文字幕丰满乱子无码视频 | 久久精品中文字幕第23页 |