久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

Global EditionASIA 中文雙語Fran?ais
US-Top News

Getting the hots for ice cream

By XU JUNQIAN in Shanghai | China Daily USA | Updated: 2018-09-01 03:26
Share
Share - WeChat
Gelato store Bonus develops new flavors to cater to Chinese markets. Photos provided to China Daily

While Chinese consumers may be rejoicing at the growing number of stores selling this popular cool treat, business operators are finding competition tougher than ever

Dessert lovers in Shanghai would likely have heard of Bonus, one of the most popular gelato stores in the city. Most of them, however, would not know how the brand first started out — it operated within a hairy crab shop.

Owned by 38-year-old serial entrepreneur Lu Xiaoxun who runs that very same hairy crab shop as well as a few other food and beverage businesses, Bonus currently has three outlets in Shanghai and is considered his most successful investment.

The idea to start a dessert business first came in the spring of 2016, a lull period for his hairy crab shop as the crustaceans are only harvested in autumn. Eager to maximize the use of his shop space, which saw a 30 percent increase in rent that year, Lu saw ice cream as the perfect product for the upcoming summer.

But instead of going with ice cream, he went with gelato, the Italian version of ice cream that is typically made with more milk and less cream and eggs. He also gave his offerings a local spin, offering novel flavors such as salty egg yolk and Chinese rice wine.

"It caused some problems at first because few people could even pronounce the word. But the curiosity for these new products resulted in a boost to the business," he recalled.

This ad hoc business venture, which lasted for only three months before hairy crabs replaced the gelato in the shop, earned him 600,000 yuan ($88,000), the same amount one of his cafes made that entire year.

But Bonus was not the first mover. The gelato trend in Shanghai is believed to have started from WIYF, a store that French entrepreneur Franck Pecol opened earlier in 2016. So popular was WIYF that young Chinese consumers would brave the long queues even during winter to savor its ice creams.

While WIYF, along with several other food businesses run by Pecol, shuttered in early 2017 following a food safety scandal involving the use of expired flour, the interest in the dessert has been rocketing.

Two years after that first foray into the gelato scene, business at Bonus looks to be just as brisk. But so is market competition. On China's most-used restaurant guide Dianping.com, there are more than 6,000 ice cream or gelato shops listed.

As such, profit margins are no longer as impressive as before, said Lu.

Cyril Flament, the general manager of Popolo, an Italian restaurant group in Shanghai which runs a gelato business called Buco, shares the same sentiment.

Buco, which means "a hole" in Italian — it refers to its hole-in-the-wall location — was an instant hit when it opened last June. Offering eight flavors, including classics like pistachio and more contemporary ones like watermelon, Buco partners an Italian gelato master who occasionally flies into Shanghai to develop new flavors for the local market.

According to Flament, the queue of customers on the weekends extended to another block last summer. But things have been different this year. Flament noted that business at other previously popular gelato shops in Shanghai have also experienced a slight dip in reception.

A fast-changing market

Consumer preferences have changed quickly within the past few years, said Lu.

"Consumers are now so sophisticated that some would ask whether your gelato is made from fresh milk or milk powder. And they are no longer paying for novel flavors simply because it's something unheard of. You have to make sense of all the flavors," said Lu.

Bei Lei, a Shanghai-based pastry chef who has worked with Penguin Guide, one of the most popular food review social media channels in China, recently conducted a tasting tour of the city's ice cream shops. After trying the ice cream or gelato at more than 60 shops within two months, she noted several major changes in the market.

"First, artisanal ice cream is no longer an accessory-like offering for cafes and restaurants in summer. Its popularity has earned it an exclusive retail space all year around," she said.

"Second, there is no longer such a thing as one best-selling place. The disparity of quality between each shop or brand is getting more and more subtle, which means consumers are now more interested in taste instead of quality. Lastly, as more and more brands are focusing on attracting customers through new, unique flavors, such a selling point is no longer novel."

Li Meng, the food and beverage associate director of consultancy Mintel, shed more light on this matter.

"Fewer people today are having ice cream just to cool down. More of them see it as an alternative indulgent snack like cheesecakes," she said.

According to a consumer survey by the consultancy, only half of the interviewees said they eat ice cream to "chill out", or seek reprieve from the heat, down from 71 percent in 2015.

Meanwhile, having ice cream as a snack at home or as a way of hanging out with friends have become the most prominent motivations.

The readiness to pay for more premium offerings is another defining feature of the ice cream evolution in China, Li added.

This explains the consultancy's summary of the market from 2013 to 2017 — continuous decline in retail volume but steady growth in retail value.

According to Mintel, China overtook the United States as the world's largest ice cream market by value in 2014 when the former's market size reached 54.3 billion yuan.

The consultancy has also forecast that the Chinese market will continue to expand at a compound annual growth rate of 4.8 percent in the next five years.

But though the Chinese consume nearly one-third of the ice cream produced globally, the average consumption per capita is still far below countries like the US and Japan, suggesting that the ice cream boom in China is far from over.

Contact the writer at xujunqian@chinadaily.com.cn.

 

Gelato store Bonus develops new flavors to cater to Chinese markets. Photos provided to China Daily
1 2 Next   >>|

Today's Top News

Editor's picks

Most Viewed

Top
BACK TO THE TOP
English
Copyright 1994 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

    黄色手机在线视频| 欧美日韩一道本| 国产传媒免费观看| 国产一区二区三区在线免费| 杨幂毛片午夜性生毛片| 成人免费网站入口| 色乱码一区二区三区在线| 草b视频在线观看| av在线网站免费观看| 狠狠操精品视频| 国产曰肥老太婆无遮挡| 天堂av在线8| www日韩视频| 加勒比成人在线| 亚洲小说欧美另类激情| 国产一级特黄a大片免费| 欧美又粗又长又爽做受| 成人性做爰片免费视频| 17c国产在线| 日本888xxxx| 国内外成人激情视频| 人人妻人人澡人人爽欧美一区双| 国产女同无遮挡互慰高潮91| 久久九九国产视频| 九色在线视频观看| 99久久免费观看| 亚洲色婷婷久久精品av蜜桃| 国产5g成人5g天天爽| 天天操,天天操| 成人在线观看黄| 久久久久久久激情| 97国产精东麻豆人妻电影| 欧日韩免费视频| 日韩a级在线观看| 欧妇女乱妇女乱视频| 黄色网络在线观看| 免费成人深夜夜行网站视频| 在线看免费毛片| 日本美女视频一区| 手机av在线免费| 潘金莲激情呻吟欲求不满视频| 国产主播中文字幕| 国产激情在线观看视频| www日韩视频| 国产福利影院在线观看| 国产精品久久久毛片| 最新天堂中文在线| 国产三级精品三级在线| 欧美在线a视频| 国产高清999| 久久国产精品免费观看| 久久香蕉视频网站| 99久久久精品视频| 少妇高潮喷水在线观看| 日韩av在线第一页| 妞干网在线免费视频| 免费激情视频在线观看| 中文字幕网av| 中文字幕第三区| 伊人再见免费在线观看高清版 | 久久黄色免费看| 毛片毛片毛片毛片毛片毛片毛片毛片毛片 | 99中文字幕在线观看| 黄色一级大片免费| 国产 日韩 欧美在线| 草草久久久无码国产专区| 免费观看日韩毛片| 欧美精品aaaa| 午夜一区二区视频| 少妇高潮大叫好爽喷水| 国产va亚洲va在线va| 六月丁香婷婷激情| 天堂网在线免费观看| 日韩视频在线免费播放| 青青青在线观看视频| 性鲍视频在线观看| www.男人天堂网| 人妻少妇被粗大爽9797pw| 日韩av在线中文| 日本美女爱爱视频| 亚洲中文字幕无码专区| 亚洲少妇久久久| 法国空姐在线观看免费| 青青青免费在线| 视频在线观看免费高清| 浴室偷拍美女洗澡456在线| 欧美精品一区二区三区三州| 精品免费国产一区二区| 爱爱爱视频网站| 青青视频在线播放| 激情成人在线观看| 欧美牲交a欧美牲交| 女同激情久久av久久| 日韩精品一区在线视频| 亚洲 激情 在线| avove在线观看| 欧美国产日韩在线播放| 欧美爱爱视频网站| 久久久久久久久久久久久国产精品 | mm1313亚洲国产精品无码试看| www.午夜色| 欧美私人情侣网站| 最新视频 - x88av| 精品久久久久久久无码| 青青在线视频免费观看| 波多结衣在线观看| 亚洲 欧美 日韩 国产综合 在线| 一区二区三区四区毛片| 黄色免费观看视频网站| 四虎免费在线观看视频| 国产福利一区视频| 日韩小视频网站| 亚洲欧美日韩一二三区| 成人午夜视频免费在线观看| 成人手机在线播放| 三上悠亚av一区二区三区| 9久久9毛片又大又硬又粗| 欧美精品一区二区性色a+v| 亚洲少妇第一页| av高清在线免费观看| 伊人五月天婷婷| 91福利国产成人精品播放| ww国产内射精品后入国产| 影音先锋男人的网站| 99热一区二区| 日韩中文字幕免费在线| 欧美视频在线观看网站| 麻豆映画在线观看| 超碰中文字幕在线观看| 日本人视频jizz页码69| 久久久精品在线视频| 亚洲熟妇无码av在线播放| 中文字幕av久久| 伊人成人免费视频| www.超碰97.com| 亚洲色图久久久| 别急慢慢来1978如如2| 国产aaa一级片| 波多野结衣家庭教师在线| 天堂8在线天堂资源bt| 久久免费一级片| 久久久久久久久影视| 偷拍盗摄高潮叫床对白清晰| 高潮一区二区三区| 在线观看的毛片| 免费看污污网站| 亚洲成人天堂网| 91女神在线观看| 向日葵污视频在线观看| www.超碰com| 香蕉视频网站入口| 天天干在线影院| 亚洲 欧美 日韩系列| 牛夜精品久久久久久久| 亚洲成人av免费看| 最新天堂在线视频| 男生操女生视频在线观看 | 国产在线青青草| 日韩av资源在线| 97视频在线免费播放| 精品久久久久久久免费人妻| 国产免费人做人爱午夜视频| 狠狠热免费视频| 欧美成年人视频在线观看| 天天干天天操天天玩| 日本高清一区二区视频| 午夜大片在线观看| 免费在线精品视频| 免费不卡av在线| 97超碰青青草| 啊啊啊国产视频| 三级性生活视频| 一级性生活视频| 尤物av无码色av无码| 动漫av网站免费观看| 三年中国国语在线播放免费| 久热精品在线播放| 在线视频一二三区| 亚洲色成人www永久在线观看| 337p粉嫩大胆噜噜噜鲁| 杨幂毛片午夜性生毛片| 爱爱爱视频网站| 久激情内射婷内射蜜桃| 男人舔女人下面高潮视频| 欧美一级xxxx| 国产一区二区三区在线免费| 久久综合色视频| 欧美日韩中文不卡| 国产激情片在线观看| 国内性生活视频| 国产高潮免费视频| 先锋影音男人资源| 欧美日韩性生活片| 高清一区在线观看| 国产一级大片免费看| 成人免费观看毛片| 日本女人高潮视频| 97在线免费公开视频| 91手机视频在线| 日韩久久一级片|