Big data: 'Golden Week' sees flourishing tourism, consumption upgrade

Cultural consumption a new hot spot

More than 90 percent of travelers made visits to attractions highlighting cultural events and activities and more than 40 percent of them experienced two cultural activities during the holiday, making culture experience a high priority, according to the China Tourism Academy.

Data from major domestic online tourism platforms show that the overall booking volume of cultural attractions increased by more than 36 percent from Oct 1 to 7, with the largest increase in the booking volume of tickets and cultural exhibition products.