Celebrities bring star power to poverty fight

As the largest guitar production base in China, Zheng'an made 5 million guitars in 2017. However, the town is still one of the most poverty-stricken areas in the province.

Wu Qi, deputy secretary of Zheng'an's county Party committee, said the county can now sell 1,000 more guitars than the past in one month thanks to Yao's promotion.

In upcoming months, Bai Baihe will go to Shangri-La in Yunan and action star Wu Jing will tour to Khorchin in Inner Mongolian autonomous region.

Stars Huang Bo, Yang Mi, Huang Xuan and Ruby Lin will visit Huangzhong in Qinghai, Pingjiang in Hunan, the Tibet autonomous region and Guangxi Zhuang autonomous region respectively.