Jenny Lou's: A 'green thumb' for growth

Embrace green lifestyle

"Refined and delicious foods can bring a profound sense of joy and contentment, but for some, a relaxing shopping environment is enough to bring instant gratification," says Lu Qi, son of Lu Xudong and Wang Jianping.

After returning from study in the US, the 25-year-old now works as the general manager of the Jenny Lou's brand. In his view, supermarkets in the future, will be more a shopping places. Instead, they will embrace modern lifestyles and offer more services to customers.

As a result, he put forward the concept of "Jenny Lou's Green" the moment he got involved in the family business, and will finally apply theory to practice this year.