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    The keys to unlocking potential of new tech

    By Cheng Yu and Ma Si | China Daily | Updated: 2018-11-08 10:51
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    Li Tao, founder and CEO of APUS [Photo/China Daily]

    A1 AI, big data and the cloud.

    Both China and the United States are internet giants. The US is recognized as the most powerful nation now, but China has the advantage of a massive internet user base as well as a rapid growth rate.

    These users generate masses of data through their behavior and preferences in various competitive business application scenarios.

    After data cleaning and processing, the huge "data base" gives us a big advantage in research and application with the help of cutting-edge technologies such as AI. The data also stimulates and accelerates the development of cloud storage and services.

    We have deployed APUS Cloud, a Chinese cloud platform based on global architecture. It adopts multiple technologies to decrease the complexity of construction, deployment, operation and maintenance in the software delivery process. It can effectively reduce the operating costs while ensuring data security, which provides strong support for Chinese enterprises exploring overseas markets.

    A2 An enterprise should integrate the internet and technologies with all the potential platforms including e-commerce platforms, social media and self-owned media to form its own ecosystem.

    For APUS, we are trying to build a comprehensive ecosystem, starting from a traffic entrance platform through the user system, supporting and cultivating global partners in many fields including music, games, news, video, e-commerce and O2O by way of business cooperation and investment.

    We are devoted to helping partners better develop the overseas market and build a more complete ecosystem. In order to support this ecosystem, APUS has deployed AI, a big data platform and APUS Cloud to help improve efficiency.

    A3 Infrastructure serves as the basis of the internet. For a powerful internet nation, the infrastructure should be strong enough to support the development of the internet industry.

    A powerful internet nation should positively embrace innovation and have leading research and development strength globally.

    In a mature internet industry, the scenario applications are significant for driving the market to emerge and expand. With an energetic market, data will be generated and technologies will be updated, eventually boosting innovation and development.

    With its large user base, China has strong advantages in data and application scenarios. With the support of State policies, Chinese enterprises are encouraged to research and deploy cutting-edge technologies.

    A4 Big data and AI have great potential to influence the future of industry.

    For instance, APUS has deployed big data and AI in our platform and analyzed more than 7,000 data points to create user profiles based on a plurality of dimensions such as nationality, equipment, age and habit, to deliver digital solutions based on user preference.

    Through this, we can deliver recommendations and more personalized experience to each of our 1.2 billion users.

    In short, the devices and applications will "know" users better.

    A5 Data protection and privacy.

    In May, the European Uion General Data Protection Regulation came into effect, officially putting forward the significance of user privacy.

    Data protection and privacy are an incontrovertible trend in the international community and the implementation of GDPR is merely a start.

    When developing new business or deploying new technologies including big data and AI, we should take user privacy into account from the start when designing products.

    Based on our nature as an international company, we have been placing high importance on data privacy ever since the establishment of APUS.

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