久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Q and A with CEO

French pet food maker aims to improve animal care quality

By Xu Junqian in Shanghai | China Daily | Updated: 2019-01-04 13:08
Share
Share - WeChat
The stand of Royal Canin at the Grand Prix Royal Canin exhibition in Moscow on Dec 3, 2016. [Photo provided to China Daily]

As French pet food manufacturer Royal Canin celebrates its 50th anniversary globally by initiating talks on how to adapt the urban environment to animal needs, and whether AI pets will replace real ones, the subsidiary of Mars Inc is focusing specifically on one mission in China: increasing the penetration of veterinary clinics.

"The way Chinese do social shopping online and mobile shopping is really the most advanced in the world. As for professionals, however, it's still behind many countries. And we want to promote that because animal care is not something you can learn on your own," said Loic Moutault, president of Royal Canin.

As one of the fastest-growing markets for the pet industry, China boasted a pet economy of 170.8 billion yuan ($24.9 billion) in 2017, up by 27 percent year-on-year, according to a report released by the Pet Fair Asia. The pet population in China reached 91.49 million, owned by 56 million households.

In contrast, there are only 77 universities in China that include veterinary medicine as a major, and just one is designed specifically for small animals such as cats and dogs.

"Developing the professionals and establishing a trusting relationship between pet owners and professionals will be one of our biggest challenges in China. But once we achieve that, it will also be our biggest opportunity," said Moutault.

Founded in the South of France in 1968 by a veterinary surgeon, who successfully cured the skin and condition problems of the furry animals by replacing their diet from table scraps to celery-based feed, the brand is now one of the top three globally, together with Nestle's Purina Petcare and Colgate's Hill's Pet Nutrition.

Despite its dominant position worldwide, the brand is largely absent on the retail end, but remains a supplier to breeders, specialty stores and vet offices.

Today, China also stands out as the first market where Royal Canin operates a store of its own on Alibaba's e-commerce platform Tmall.

The company has advocated "making a better world for pets" for half a century - arguably the fastest-evolving period in history for animal science. Moutault talked to China Daily about the progression of the relationship between pets and human beings, as well as the role of the Chinese market.

How do you think the pet industry has evolved over the past half century since Royal Canin was established?

If you look at dogs, they used to live in the backyard outside, then moved into the living room or the basement, and later into the kitchen. Now they are sleeping on the bed with their owners.

That's the evolution of pet ownership. Over time, animals have really become part of the family. Fifty years ago dogs, were kept to guard, to bark and to work. Now they are more treated as a member of the family, and the meaning of owning a pet to us human beings is much more understood and shared.

What are the reasons behind this evolution? With social media and technology advancement, why do human beings need animals more than before?

The more we urbanize ourselves and become super connected via tech, the more we long for a return to nature. We call it trend and counter-trend.

I think what animals have given us is a connection. Every human being is wired to care for another life. If you want to feel good about yourself, you need to care for others. Of course it can be your friends, parents, and kids, but it also can be a pet.

Taking care of a pet is rewarding. And because caring for a pet is easier in many ways, as it is not demanding and offers unconditional love, the response is more immediate and gratifying.

What we see around the world is that pet ownership is almost correlated with the development of a country. The more developed a country is, the higher rate is its pet ownership, as we can see in Switzerland, Canada and Japan. With the development of the Chinese economy, the rate is also going up.

Scientifically, it is also proven that as we interact with animals, there is the hormone of love, oxytocin, that is produced both within the bodies of human beings and the animals, which calms and de-stresses you.

How is Royal Canin adapting to this evolution?

The big difference between human food and pet food producers is that no human food producer is responsible for more than two or three percent of your diet. But when you give the food to your cats or dogs, 80 percent, if not more, of its calories comes from the product. So our responsibilities are much bigger than any human food providers.

But meanwhile, it also gives us a much more powerful impact on the health of animals. For example, if a dog is limping, and we put him on a mobility diet, he can soon run again.

So for us, the change was 50 years ago. We started with one application, which was really dermatology. Our portfolio moved from one stockkeeping unit to 350 formulas. We understand much better the early stage of animal life or even before birth.

What has also changed is we are doing this through an increasing number of professionals. Today we work with 200,000 professionals around the world. The access to insights and observations, as well as the ability to conduct clinical trials and build evidence is much bigger than when we started.

How would you characterize China's pet food market?

Royal Canin is a leading brand in China, which is very unusual as we are expensive and distributed within a small network. I guess this is because people who have pets want to take care of them properly and this has enabled us to develop very fast in China.

I was very impressed by the Singles Day campaign by our Chinese team, who not only created opportunities via the shopping festival with price discounts, but by livestreaming things like how to take care of puppies and kittens. So it's a combination of education and promotion. Sales exceeded 90 million yuan in one day.

Will China become the largest market for the brand?

Yes, China will become the largest. It will take time. I don't want to give a prediction about the time because I want quality growth, which means selling through the right channels, and building the market first.

Currently it is the third-biggest market for us, after the United States and Russia.

How did you start working in the pet food industry?

I joined Mars' chocolate department with the finance team. With the fall of the Berlin Wall, I helped to develop the markets in Eastern Europe for pet food, where Mars created the category.

What I really like with this industry is that it's highly emotional, just like baby care. It's not like buying soup or a bag of potato chips. People are very involved, which means you can play a very important role and it's fun.

Very often when I go to dinner in private, people ask what I do. I tell them I work for Royal Canin, and they start talking about their pets immediately. They tell me the problems of their cats and dogs, and we just connect.

It's fascinating and very rewarding. You don't get that from selling chocolate or shampoo.

1 2 Next   >>|
Top
BACK TO THE TOP
English
Copyright 1994 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

    亚洲一区在线不卡| 欧美精品久久96人妻无码| 欧美 日韩 国产 在线观看| 毛片在线播放视频| 亚洲高清视频免费| 成人小视频在线看| 久久福利一区二区| 亚洲天堂网2018| 成年人黄色片视频| www.xxx麻豆| 中文字幕一区二区在线观看视频 | 欧美黄色性生活| 青春草国产视频| 特级黄色片视频| 一区二区成人网| www黄色av| 2018国产在线| 欧美 亚洲 视频| 国产性生活一级片| 成人性视频欧美一区二区三区| 99er在线视频| 香蕉视频免费版| 亚洲理论中文字幕| 久久人人爽av| 欧美伦理片在线看| 男人靠女人免费视频网站| 久久亚洲a v| 精品91一区二区三区| 一区二区三区四区毛片| 午夜免费看视频| 国产免费人做人爱午夜视频| 欧美女人性生活视频| 久久av综合网| 成人av在线播放观看| 国产精品夜夜夜爽张柏芝| 91pony九色| 婷婷激情综合五月天| 想看黄色一级片| 午夜天堂在线视频| 一级黄色在线播放| 在线视频日韩欧美| 91免费视频污| 999热精品视频| 国产高清精品软男同| 国产免费色视频| 欧美日韩亚洲国产成人| 色婷婷777777仙踪林| 国产91在线亚洲| 91午夜在线观看| 国产精品专区在线| 欧美视频在线播放一区| 116极品美女午夜一级| chinese少妇国语对白| 中文字幕国产传媒| 亚洲va在线va天堂va偷拍| 天堂中文av在线| 午夜影院免费版| 日本福利视频在线观看| 成人免费看片'免费看| 我的公把我弄高潮了视频| 国产免费黄色av| 天堂av在线网站| 免费看啪啪网站| 久久www视频| 国产精品沙发午睡系列| www.日日操| www激情五月| 国产a级黄色大片| 激情伊人五月天| 黄色一级免费大片| 肉色超薄丝袜脚交| 日韩黄色短视频| 久久久久久香蕉| 在线观看av免费观看| 波多野结衣av一区二区全免费观看| 人妻少妇精品无码专区二区 | 黄色一级片网址| 野外做受又硬又粗又大视频√| 伊人成色综合网| 91制片厂毛片| 300部国产真实乱| 久久网站免费视频| 中文字幕av不卡在线| 国产一级黄色录像片| 日本不卡在线观看视频| 国产永久免费网站| 国产freexxxx性播放麻豆| 日本成人中文字幕在线| 好色先生视频污| 国产成人a亚洲精v品无码| 17c国产在线| 欧美一区二区中文字幕| 超碰成人在线播放| www.日本少妇| 99re6在线观看| 成年人视频观看| 国产不卡的av| 久久久久久久久久福利| 在线观看18视频网站| www.日本xxxx| 超薄肉色丝袜足j调教99| 国产熟人av一二三区| 黄网站色视频免费观看| 亚洲人成无码www久久久| 男女爱爱视频网站| 日日噜噜噜噜久久久精品毛片| 欧美交换配乱吟粗大25p| 亚洲天堂网一区| 岛国大片在线播放| 男女视频在线观看网站| 久章草在线视频| 欧美激情亚洲天堂| 国产成人在线综合| 无码无遮挡又大又爽又黄的视频| youjizz.com亚洲| 欧美婷婷精品激情| www.浪潮av.com| 丁香色欲久久久久久综合网| 久热精品在线播放| 人妻熟女一二三区夜夜爱| 毛片av在线播放| 亚洲欧美日韩一二三区| 少妇激情一区二区三区| 日本一道本久久| 国产 欧美 日本| 欧美 另类 交| 中文字幕线观看| 国产日韩一区二区在线观看| 日韩人妻无码精品久久久不卡| www.亚洲自拍| 奇米视频888| 天天干天天爽天天射| 免费在线观看毛片网站| av动漫在线看| 国产精品久久久久7777| 特色特色大片在线| 肉色超薄丝袜脚交| 亚洲怡红院在线| 天天干天天爽天天射| 99视频免费播放| 一级黄色香蕉视频| 麻豆av免费在线| av网站在线观看不卡| 免费看国产曰批40分钟| 久久99久久99精品| 99久久免费观看| 久草视频这里只有精品| www.激情网| 青青草综合在线| 9191国产视频| 日韩精品一区二区三区电影| 欧美xxxxxbbbbb| 一级片黄色免费| 欧美日韩一级在线| 老汉色影院首页| 精品嫩模一区二区三区| 一级黄色片播放| www.日本在线视频| 国产精品国产亚洲精品看不卡| 欧美一级免费播放| 国产极品粉嫩福利姬萌白酱| 日本三级免费网站| 好男人www社区| av在线网址导航| 三日本三级少妇三级99| 亚洲国产精品影视| 男人添女人下部视频免费| 天堂8在线天堂资源bt| 老太脱裤子让老头玩xxxxx| 久久网站免费视频| 日本888xxxx| 久久综合在线观看| 亚洲色婷婷久久精品av蜜桃| 国产精品久久久久久久乖乖| 欧美日韩亚洲一| 国产一区二区在线免费播放| 国产欧美精品一二三| 欧美日韩激情四射| 激情综合在线观看| 国产精品久久a| 国产av不卡一区二区| 久久综合久久网| 狠狠热免费视频| 99视频在线观看视频| 亚洲国产精品无码观看久久| 久久久免费视频网站| 九一精品在线观看| 影音先锋成人资源网站| 妞干网在线视频观看| 亚洲第一狼人区| 51xx午夜影福利| 美女福利视频在线| 午夜激情av在线| 日本xxxxx18| 国产福利一区视频| 色呦呦网站入口| 日韩av资源在线| 国产黑丝在线视频| 自慰无码一区二区三区| 免费在线激情视频|