Film trailer highlighting family bonds wins praise online

The short video encourages people working outside to come back home often and accompany family members to spend a happy and warm Spring Festival holiday.

"After watching the trailer, I want to go to my hometown immediately. I have not seen my family for almost one year, and I miss them very much," said Sina Weibo user Yu Xiaojia.

"Though it is a short commercial video, I have to say it really touches the bottom of my heart, as family bonds play an irreplaceable role in Chinese people's daily lives," said another Sina Weibo user Fan Xiaobing1924.

The storyline of the film was written to directly correlate with Chinese New Year and incorporates some of the hallmarks of the celebration including dragon dancing, making dumplings and traditional Chinese costumes. The Peppa Pig movie will also introduce new characters, the Panda Twins.

The animated film is co-produced by British film and TV company Entertainment One and Alibaba Pictures.

"The Peppa Pig series emphasizes the importance of family values, which will deeply resonate with Chinese audiences," said Zhang Dapeng, director of the film, adding the film is a good opportunity to promote cultural exchange between the East and the West.

Peppa Pig, the television cartoon show that has been a hit with younger children around the world, has taken China by storm since last year. On the internet, the Peppa Pig buzz is even bigger.

Countless memes, jokes and videos have gone viral. People dub it in different dialects, and many have coined slang phrases. It's still a trendy thing to show off your Peppa Pig merchandise.