Putting the 'art' into artifacts

He estimates that he has photographed around 100,000 items during the past seven years, not only those on display at museums with household names, but also those distinctive, yet lesser-known ones, such as Qingzhou Museum in Shandong province, which stands out for its collection of Buddha figures and is China's only top-level museum housed in a county.

His followers include museum professionals, as well as amateurs, and some of his works have been reposted and used by social media accounts run by domestic museums.