Freckle ad sparks beauty standards debate

5. Young, girly feature vs. Hot and mature feature

Zhao Liying from China, Aragaki Yui from Japan and Lim Yoon-A from South Korea enjoy high popularity in Asia, as they boast bright faces with warm smiles, which win them lots of male fans.

The three young celebrities to some degree represent Asia's beauty standards: women with cute, girly features. Most women in Asia try their best to stay young accordingly.

Unlike Chinese girls, Western girls think a more mature look shows independence and uniqueness. The superhero Wonder Woman is an ideal type for most.