Promoting Swedish culture through design

A good example of functionality is seen in the two colored lamps by Front Design that are on display at the show. Shaped like sprouting plants or mushrooms, the lamps can be extended toward the ceiling or bent to suit reading. The lamps were specifically designed for the reopening Swedish National Museum Art Library in 2018.

Other notable exhibits at the event include an armchair by Farg and Blanche design studio that was made using wood tailoring technology and jewelry designer Marta Mattsson's brooches which feature insect specimens as an expression of death and beauty.

The design ideas and stories in the exhibition also show designers' insights into blending art with environment, gender, economics and other social aspects in their works, Yan added.

"We do not only present Swedish brands and the Swedish creative industry, but also Swedish values, including sustainability, health and innovation, in the exhibition," said Sebastian Magnusson, vice-consul and head of commercial affairs, culture and education at the Consulate General of Sweden.

"We also hope to bridge Swedish design brands with Chinese business partners that want to make them available to the Chinese consumer," said Magnusson.