Global EditionASIA 中文雙語Fran?ais
    Business
    Home / Business / Industries

    Chinese sports brands seek global play

    China Daily | Updated: 2019-03-18 09:51
    Share
    Share - WeChat
    Espanyol's new Chinese forward Wu Lei holds his new jersey during his official presentation by RCD Espanyol in Barcelona, Catalonia, on Jan 29, 2019. [Photo/Xinhua]

    FUZHOU - In the Chinese city of Quanzhou, East China's Fujian province, workers at a garment factory of Kelme are busy stitching and ironing the white and blue jerseys of the Spanish football club Espanyol.

    Their goal is to meet the soaring domestic demand boosted by Wu Lei, a Chinese striker who joined the club a month ago. Wu made history by becoming the first Chinese player to score in a La Liga match on March 2, sending his fans into a frenzy.

    "Over the last month, we have sold over 10,000 Wu Lei jerseys," said Ke Yongyuan, president of Kelme (China), who owns the Yuanxiang garment company in the sportswear manufacturing hub.

    Prior to Wu's debut in Europe, Yuanxiang acquired 80 percent of Kelme's shares and became the controlling shareholder of the renowned international brand. Yuanxiang's expansion offers a glimpse into Chinese manufacturers' endeavor of going global.

    "We manage the international brand with a Chinese 'engine'," said Ke, adding that Wu's takeoff in Spain is a "happy surprise" as his sparkling performance draws increasing worldwide attention.

    Kelme, founded in 1963, is the official sponsor of a number of Spanish La Liga clubs such as Espanyol and Real Valladolid. In its heyday in the 1990s, Kelme was the sponsor of Real Madrid, one of the world's most successful football clubs.

    1 2 Next   >>|
    Top
    BACK TO THE TOP
    English
    Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
    License for publishing multimedia online 0108263

    Registration Number: 130349
    FOLLOW US
    CLOSE
     
    亚洲综合中文字幕无线码| 亚洲日韩精品A∨片无码| 无码av免费一区二区三区| 亚洲视频中文字幕| 久久久久亚洲av成人无码电影| 亚洲精品无码久久一线| 国产一区三区二区中文在线| 曰韩无码AV片免费播放不卡| 人妻无码视频一区二区三区| 国产丝袜无码一区二区三区视频| 亚洲中文字幕无码一久久区| 国产麻豆天美果冻无码视频| 老司机亚洲精品影院无码| 中国无码人妻丰满熟妇啪啪软件| 日韩免费码中文在线观看| 亚洲精品成人无码中文毛片不卡| 无码日韩精品一区二区人妻 | 狠狠躁天天躁中文字幕无码| 久久久久无码精品国产| 午夜不卡无码中文字幕影院| 久久久无码精品亚洲日韩京东传媒 | www.中文字幕| 色综合久久中文色婷婷| 无码专区久久综合久中文字幕| 无码人妻少妇久久中文字幕| 久久久久亚洲?V成人无码| 免费A级毛片无码鲁大师| 国产麻豆天美果冻无码视频| 国产成人无码免费看片软件| av无码久久久久久不卡网站 | yy111111少妇无码影院| 久久精品aⅴ无码中文字字幕不卡 久久精品aⅴ无码中文字字幕重口 | 国产精品亚韩精品无码a在线| 久久久久亚洲av无码专区导航| 亚洲AV综合色区无码一区| 无码无遮挡又大又爽又黄的视频| 亚洲av永久无码精品秋霞电影影院| 亚洲日韩国产二区无码| 色综合久久无码中文字幕| av潮喷大喷水系列无码| 亚洲精品无码激情AV|