For each T-shirt sold, 40 yuan ($6) will be donated to UNESCO.

The money raised will allow Claudie Pierlot, in partnership with UNESCO, to support the Keystone Foundation, a local non-government organization that for 25 years has been working in the Nilgiris, in India. Thanks to #RiseUpWithClaudie, 100 women will be able to participate in the "Green Stewards of the Nilgiri Biosphere" program, empowering them by diversifying their sources of income while improving their environment.

The T-shirts are available in Claudie Pierlot retail shops.