Global EditionASIA 中文雙語Fran?ais
    Business
    Home / Business / Companies

    Coca-Cola banks on innovation for growth

    By Wang Zhuoqiong | China Daily | Updated: 2019-04-09 10:25
    Share
    Share - WeChat
    Coca-Cola will continue to innovate on flavors and ingredients, both with existing brands and new products, to cater to specific consumer needs and preferences. [Photo/IC]

    Beverages major Coca-Cola Co will launch more innovative, localized beverages, and further strengthen its digital connections with Chinese consumers, a top company official said.

    Curt Ferguson, president of Coca-Cola in China, said the company's goal is to continue to provide Chinese consumers with expanded beverage choices.

    According to Ferguson, Coca-Cola will continue to innovate on flavors and ingredients, both with existing brands and new products, to cater to specific consumer needs and preferences as it evolves into a beverage company with a portfolio of consumer-centric brands.

    On the Chinese mainland, Ferguson said that the company offers consumers a wide variety of choices with over 60 beverages under more than 20 brands.

    Globally, the strong growth was seen in sparkling soft drinks, water, enhanced water, sports drinks, tea and coffee, he said.

    Sales of sparkling soft drinks grew by 2 percent in the last fiscal year, driven by strong growth in China and India as well as across Central and Eastern Europe. Water, enhanced water and sports drinks grew 3 percent year-on-year, driven by strength in single-serve packagings in China and premium offerings in North America. Tea and coffee grew 1 percent for the year, largely driven by innovation and new product launches including Georgia Craftsman in Japan and Authentic Tea House in China.

    Coca-Cola's Asia-Pacific research and development center in Shanghai has in the last two years been a major catalyst in providing tailor-made products for Chinese consumers, including Authentic Tea House, grain based or plant protein beverages, ChunYue Fiber Water, Coke Plus, Sprite Plus, Schweppes Plus C, and Sprite Zero.

    Zhu Danpeng, an independent analyst on the food and beverage sector, said Coca-Cola has been active in innovations in product design, packaging, and distribution. But in an era where Chinese consumers are becoming increasingly health-conscious, the company will have to focus more on driving growth in the non-soda category to stay ahead of its rival PepsiCo.

    Last year, Coca-Cola acquired international coffee brand Costa from parent company Whitbread Plc for $5.1 billion. The sale is expected to boost the company's presence in the fast-growing coffee business, which is still considered a booming market, in China.

    In addition to a robust innovation pipeline, the company is finding more ways to embrace a digital future, said the president. The company has utilized a range of e-commerce platforms, online meal ordering and home delivery applications to expand their touch points with consumers.

    "Digitalization has allowed us to more easily personalize content or entice the consumer through targeted offers, which was harder to do in the past," said the president. "Digital marketing, or engaging with consumers via digital media, is one strategic area where Coca-Cola is seeing success."

    The company said its business to consumer business showed impressive growth on Nov 11 Singles Day festival last year. Both the digital B2C and B2B businesses grew by over 40 percent for the year and accounted for over 5 percent of revenue.

    Top
    BACK TO THE TOP
    English
    Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
    License for publishing multimedia online 0108263

    Registration Number: 130349
    FOLLOW US
    CLOSE
     
    高潮潮喷奶水飞溅视频无码| 日无码在线观看| 中文字幕在线亚洲精品| 国产成人精品一区二区三区无码| 亚洲Av无码专区国产乱码不卡| 无码专区久久综合久中文字幕| 最近高清中文字幕免费| 亚洲精品无码专区在线播放 | 丰满少妇人妻无码| 国产麻豆天美果冻无码视频| 亚洲av中文无码乱人伦在线r▽ | 99无码熟妇丰满人妻啪啪| 亚洲中文字幕无码久久综合网| 最近中文字幕大全中文字幕免费| 亚洲国产综合精品中文第一| 88国产精品无码一区二区三区 | 无码人妻AV一二区二区三区| 中文字幕精品久久| 国内精品久久久久久中文字幕| 亚洲欧美日韩中文播放| 日韩免费a级毛片无码a∨| 国产精品无码一区二区三级| 无码日韩精品一区二区免费暖暖| 岛国无码av不卡一区二区| 中文字幕无码高清晰| 天堂资源中文最新版在线一区| 无码高清不卡| 久久国产精品无码网站| 国产麻豆天美果冻无码视频| YY111111少妇无码理论片| 国产午夜无码视频在线观看| 日韩人妻无码精品久久免费一| 无码h黄动漫在线播放网站| 无码国内精品人妻少妇蜜桃视频| 亚洲v国产v天堂a无码久久| 无码AV天堂一区二区三区| 亚洲av无码潮喷在线观看| 亚洲精品无码午夜福利中文字幕| 麻豆国产精品无码视频| 亚洲人成网亚洲欧洲无码久久| 小13箩利洗澡无码视频网站 |