Global EditionASIA 中文雙語Fran?ais
    Business
    Home / Business / Industries

    Platform to ease woes of real estate agencies

    By Wang Ying in Shanghai | China Daily | Updated: 2019-04-19 09:19
    Share
    Share - WeChat
    A customer checks property prices at a real estate agency in Yichang, Hubei province. [Photo by Liu Junfeng/For China Daily]

    Smaller and medium-sized real estate agencies are continuously losing ground and are under pressure for survival as large agencies keep expanding, according to industry experts.

    Amid the churn, there have also been some welcome instances of big companies lending a helping hand to the small and mediumsized firms. Hong Kong-based Centaline Group, a leading Chinese property agency, has set up Yuancui Information Technology, a platform that helps small and medium-sized property agencies to leverage on its extensive resources for further business development.

    "Yuancui will provide medium- and small-sized agencies with a more flexible development mode wherein they can use our solutions to overcome the obstacles related to size and scale. Our range of flexible solutions enables companies to retain their unique market approach without any necessity to be part of the platform," said Shih Wing Ching, founder of Centaline Group.

    According to Shih, small and medium-sized companies can use Centaline's extensive domain knowledge, technologies and resources to develop growth and customer retention strategies for various markets.

    Shih's statements strike a chord as a recent report from Shenzhen-based Qianzhan Industry Research Institute, a consultancy firm, indicates that the overall market share of the nation's top 10 realty agencies is set to reach 17.53 percent in 2018 from 17.08 percent in 2017.

    "In the real estate sector, small and medium-sized agencies are struggling for survival. Most of them are facing huge challenges such as limited resources, outdated management style and shortage of talents," said Zeng Xi, cofounder and president of Shenzhen Fangdd Network Technology Co Ltd, the nation's largest online property trading service platform founded in 2011.

    Indications that small and medium-sized firms are facing pressure can be further gauged from the sharp reduction in the number of real estate intermediaries in China, particularly in cities like Shanghai. The city had about 3,050 real estate intermediaries in 2016, but the figure shrank to 2,500 in 2017 and nearly halved to 1,400 in 2018. Many agencies just closed down or operated under a new name. "Platforms like Yuancui are aiming to provide comprehensive services for small agencies which do not have the resources or wherewithal to compete with big companies," said Shih from Centaline, adding that a vibrant real estate market needs more diversified brands and business modes.

    Yuancui is still in the early stages of development and will function largely as a technology company offering its software solutions to smaller firms. Later, all related services including authorization, trading and mortgage, business tools and systems, marketing and operation, risk control, recruitment and training, brand marketing, and consulting will be offered to the companies, said Shih.

    "The Yuancui approach is more of sharing property information and integrated cooperation," said Zeng from Fangdd.

    Zeng, however, feels that real estate service providers must pay more attention to aspects like branding, integration of technologies like digitalization and the internet, use of emerging technologies like artificial intelligence, as well as business diversification.

    Zhu Pingping, marketing director of Taipei-based Sinyi Realty for the Chinese mainland, said: "Quality services, along with information transparency and reasonable transaction prices are the key to win and retain consumer trust."

    From a business perspective, Yuancui marks Centaline's strategic shift to providing services to enterprises apart from its core consumer-centric operations, said Liu Tianyang, vice-president of Centaline for the Chinese mainland, as well as president of Yuancui Information Technology, which is a fully owned subsidiary of Centaline Group.

    Liu believes that the variety of transaction methodologies and price standards, the amount that a property agency charges for services provided, of different companies will cater to the diversified consumer needs.

    Home transaction value reached 15 trillion yuan ($2.24 trillion) in 2018, a 12.2 percent growth from a year earlier, according to data from the National Bureau of Statistics.

    "There is no vitality in a market that is monopolistic as consumer satisfaction often gets short shrift," said Liu.

    Founded in 1978, Centaline Group currently has businesses in more than 100 areas including the Chinese mainland, Hong Kong, Macao, Taipei, Singapore, the UK, South Korea, and Australia and more than 2,500 branches.

    Top
    BACK TO THE TOP
    English
    Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
    License for publishing multimedia online 0108263

    Registration Number: 130349
    FOLLOW US
    CLOSE
     
    狠狠躁天天躁无码中文字幕图 | 久久AV高潮AV无码AV| 人妻无码久久一区二区三区免费| 亚洲av中文无码乱人伦在线咪咕| 无码人妻AV一二区二区三区| 中文字幕手机在线视频| 亚洲成在人线在线播放无码| 无码人妻少妇色欲AV一区二区| 一本精品中文字幕在线| 日韩av无码中文无码电影| 精品久久久久久无码专区不卡| 中文字幕手机在线观看| 91中文在线视频| 中文字幕乱码无码人妻系列蜜桃| 人妻少妇看A偷人无码精品| 人妻av无码一区二区三区| 伊人久久无码中文字幕| 国产品无码一区二区三区在线| 波多野结衣在线中文| 熟妇人妻无码中文字幕| 乱人伦中文视频在线| 亚洲 日韩经典 中文字幕 | 中文字幕无码一区二区三区本日| 精品国产v无码大片在线观看| 亚洲AV无码久久精品蜜桃| 无码夫の前で人妻を犯す中字| 中文字幕成人免费视频| 免费A级毛片无码A∨中文字幕下载| 中文字幕乱码免费视频| 中文字幕国产精品| 亚洲高清中文字幕免费| 中文字幕丰满乱孑伦无码专区| 99在线精品国自产拍中文字幕| 亚洲日韩VA无码中文字幕| 亚洲中文字幕久久精品无码喷水| 亚洲成a人无码av波多野按摩| 宅男在线国产精品无码| 制服丝袜中文字幕在线| 中文字幕欧美日韩| 中文字幕亚洲一区| 亚洲AV无码专区国产乱码4SE |