Global EditionASIA 中文雙語Fran?ais
    Business
    Home / Business / Policies

    Innovation makes souvenirs profitable

    By Wang Ying in Shanghai | China Daily | Updated: 2019-05-02 07:41
    Share
    Share - WeChat
    Visitors admire cultural and creative products of the Palace Museum that were put on display at the 24th Beijing International Book Fair in 2017. [Photo/Xinhua]

    Since 2015, users of the Palace Museum's official app have received photos and information of one collection every day, bringing the collections and their fans closer.

    As many as 480 styles of phone cases are created by the design team of the Forbidden City. "We designed headphones with beads, and our followers said this design let them feel like the emperor when making calls," Shan Jixiang, former curator of the Palace Museum who retired earlier in April, was quoted as saying by the Xinhua News Agency.

    By the end of 2017, the Palace Museum released more than 10,000 products. It generated 1.5 billion yuan ($223.8 million) in revenue from its creative products in 2017 alone.

    In the past couple of years, Dong Biyong, a millennial enjoyed buying many Palace Museum souvenirs, gifts and other creative products. "I tried quite a few from makeup kits, lipstick, blush, to various creative gadgets. They are good souvenirs in combining the Palace Museum culture and history with their functions," Dong said.

    According to He Jianmin, a professor specializing in cultural tourism research at the Shanghai University of Finance and Economics, said both the Palace Museum and Shanghai Disneyland have high reputation among visitors. Since both boast intellectual property rights over their creative products, counterfeits are virtually unknown.

    Shanghai Disneyland, a $5.5 billion theme park, received more than 11 million visitors in its first year of operation (2016-17), and is "close" to the break-even point.

    He said an ideal souvenir is one that is practical, reminiscent of local experiences, artistic and portable. "The souvenir market is huge and growing, given the expanding Chinese middle-income population and consumers' increasing purchasing power. But to earn money in this market, souvenir-makers should do a much better job."

    China has the world's largest and fastest-growing middle-income group (more than 400 million, or 140 million families as of 2017), said Ning Jizhe, head of the National Bureau of Statistics, in January.

    Their annual family income is between 100,000 yuan and 500,000 yuan. This enables them to buy cars, properties and tourism packages, Ning said.

    "Many impulsive purchases will be made during travels, either for self or to gift to relatives and friends," said He.

    Shanghai alone generated 509.2 billion yuan in tourism revenue last year, up 13.5 percent year-on-year. Out of it, 447.7 billion yuan was contributed by 340 million passenger trips by domestic travelers.

    Shanghai's abundant cultural and tourism resources, its high level of internationalization, convenient public transportation, fine public service, rapidly improving level of intelligent urban infrastructure are attracting travelers from home and abroad, said He.

    Last year, 135 products sought official recognition to be sold as city souvenirs. Only 43 made it to the shortlist, out of which 24 were eventually selected as they featured distinctive Shanghai elements.

    Many of the products are made by time-honored brands including White Rabbit creamy candy, Park Hotel's butterfly cookies, local patisserie Xing Hua Lou's sweetened bean paste moon cake, Bee & Flower sandalwood soap, Liushen Florida Water, as well as Shanghai Museum's creative jewelry box, silk scarves, teacup sets and table flags.

    "It's encouraging to see more efforts are being made to make souvenirs innovative, like what the Palace Museum did. We would like to see more of such products designed," said Zhou of Spring Tour.

    "I'm willing to buy products like those the Palace Museum offers, as long as they can remind me of the culture and my memories of my experience," said Dong.

    "If only hard work precedes the making of souvenirs that reflect local culture, they would become distinctive, valuable and even irreplaceable," said Shi.

    Tang Xiaofan in Shanghai contributed to this story.

    |<< Previous 1 2   
    Top
    BACK TO THE TOP
    English
    Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
    License for publishing multimedia online 0108263

    Registration Number: 130349
    FOLLOW US
    CLOSE
     
    久久综合一区二区无码| 亚洲av无码乱码国产精品fc2| 日韩精品无码一区二区三区AV| 成人午夜福利免费无码视频| 中文字幕无码第1页| 无码中文av有码中文a| 惠民福利中文字幕人妻无码乱精品| 中文字幕精品久久| 亚洲精品无码午夜福利中文字幕 | 精品亚洲欧美中文字幕在线看| 好硬~好爽~别进去~动态图, 69式真人无码视频免 | 在线欧美天码中文字幕| 中文字幕日本人妻久久久免费| 精品无码国产自产拍在线观看| 少妇无码AV无码一区| 日本乱偷人妻中文字幕在线| 天堂资源中文最新版在线一区 | а天堂8中文最新版在线官网| 国产成人无码精品久久久免费| 亚洲av无码专区国产乱码在线观看 | 中文字幕无码不卡在线| 久久久久久综合一区中文字幕| 蜜臀精品无码AV在线播放| 精品少妇人妻av无码久久| 无码人妻丰满熟妇区免费| 亚洲Av综合色区无码专区桃色| 亚洲日韩欧美国产中文| 亚洲欧美在线一区中文字幕| 最近中文字幕免费2019| 色多多国产中文字幕在线| 最近高清中文字幕免费| 无码毛片一区二区三区中文字幕| 一区二区中文字幕 | 毛片免费全部播放无码| 免费A级毛片无码无遮挡内射 | 日韩AV片无码一区二区三区不卡| 久久亚洲2019中文字幕| 日韩欧美成人免费中文字幕| 最近高清中文在线字幕在线观看| 亚洲精品无码AV中文字幕电影网站| 久久精品中文字幕第23页|