Expert opinion voiced at big data expo

Xu said cross-border e-commerce is not only an opportunity for sellers — it also makes global products accessible to Chinese consumers with no need to travel abroad or even leave home.

By comparing statistics from 2018 and 2016, expenditures in shopping overseas by Chinese consumers has been shown to decline as a proportion of total tourist spending, Xu said, adding cross-border e-commerce helps Chinese consumers pay less attention to shopping when they travel outside China.