Big shoes to fill

What discoveries and challenges have you encountered in China?

Although we have been in the China market for several years, brand penetration is not as high as other Asia countries like Japan or South Korea. The biggest challenge to us is to raise our brand awareness in China, especially to our target buyers. Luckily, Chinese consumers adapt quickly and pick up new trends, so we are confident that if we continue to communicate our brand values and connect with our customers here as we have in other markets, business will boom.