Global EditionASIA 中文雙語Fran?ais
    Business
    Home / Business / Companies

    Substitutes changing appetite for pork

    By Luo Weiteng in Hong Kong | China Daily | Updated: 2019-07-03 10:24
    Share
    Share - WeChat
    David Yeung, founder of Right Treat, holds a hamburger made of plant-based meat substitute, which was launched in 2016. [Photo provided to China Daily]

    The high-tech approach really stands as the answer behind the aim of makers of animal-free products to revolutionize the idea of meat.According to Halla, the "magic ingredient" is an iron-containing molecule called heme, found in animals and plants, which gives meat its flavor.

    The sheer power of technology gives the company's "bleeding "vegan meat patties a flavor, color and texture close to real meat, and even enables it to become a juicier and meatier version, he said.

    Since Omnipork's debut in Hong Kong last year, it has been put on the menus of hundreds of restaurants around the city. It is now on sale in Hong Kong, Macao, Taiwan, Singapore and Thailand. Right Treat, which developed Omnipork, plans to make inroads into the Chinese mainland by the end of the third quarter of this year.

    As the world's biggest producer and consumer of pork, the Chinese mainland is a market where plant-based protein makers like Right Treat cannot afford to miss the boat, Yeung said. The sheer size of its vegan population and younger generation who care about "conscious consumption", make for a major driving force for a nationwide dietary shift.

    "Fundamental change comes from two sources - what people want and what people fear. They are the pull and push," he said.

    Yeung believes the desire for dietary change is already there. And fear has its roots in mounting concerns over food safety and African swine fever, which place the country's supply chain of protein in jeopardy and push the traditional animal husbandry industry to breaking point.

    Initially, Omnipork will be rolled out in first-tier cities, where people tend to be more open-minded, more ready to try something new, and more connected to global trends, Yeung said.

    But the nation's burgeoning e-commerce means geographical location is not really an issue for Right Treat, enabling the company to reach out to consumers in the smaller cities, towns and villages that more than a billion Chinese call home, he said.

    Yeung has no doubt that the plant-based product will catch on in China.

    "For 5,000 years, China was not a coffee drinking country. But today, coffee shops are everywhere," Yeung said. "In the past, Chinese people were not steak lovers. But now, McDonalds is everywhere."

    "China is absolutely on our radar," said Halla, who, however, did not reveal specific timelines.

    Yeung, an early investor in Beyond Meat and a longtime vegetarian, said Right Treat's mission is not narrowly defined as bringing veganism to the meat-eating masses. It creates a harmonious way that everyone can eat and go green together without much sense of personal sacrifice.

    Price might be an issue. A 230-gram pack of Omnipork now retails for about HK$43($5.5). But an outbreak of African swine fever has already pushed up retail pork prices in China and Nomura forecasts prices of the staple meat will hit a peak of 33 yuan ($4.8) per kilogram in January 2020, from the 18.5 yuan-per-kilogram price point in February this year, representing a roughly 78 percent surge.

    |<< Previous 1 2 3 4 Next   >>|
    Top
    BACK TO THE TOP
    English
    Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
    License for publishing multimedia online 0108263

    Registration Number: 130349
    FOLLOW US
    CLOSE
     
    本免费AV无码专区一区| 中文字幕久久久久人妻| 天堂а在线中文在线新版| 亚洲AV无码1区2区久久| 中文字幕欧美日韩| 国产亚洲情侣一区二区无码AV| 亚洲国产精品狼友中文久久久| 精品人妻无码专区中文字幕| 国产网红主播无码精品| 中文字幕无码人妻AAA片| 国产av永久无码天堂影院| 国产成人A亚洲精V品无码| 国产高清中文手机在线观看| 亚洲国产精品成人AV无码久久综合影院 | 亚洲天堂中文资源| 亚洲无码日韩精品第一页| 久久亚洲精品成人av无码网站 | 久久午夜无码鲁丝片秋霞| A狠狠久久蜜臀婷色中文网| 亚洲AV无码乱码在线观看性色扶| 久久精品无码一区二区无码| 亚洲精品无码乱码成人| 日韩a级无码免费视频| 天堂中文字幕在线| 亚洲精品一级无码中文字幕| 日本中文字幕电影| 亚洲天堂中文资源| 中文字幕日韩欧美一区二区三区| 日韩乱码人妻无码系列中文字幕 | 69ZXX少妇内射无码| 无码人妻久久一区二区三区免费丨| 中文字幕精品视频在线| 精品久久久无码中文字幕天天| 中文字幕手机在线视频| 中文字幕亚洲精品| 中文字幕不卡高清视频在线| 亚洲欧美日韩中文字幕二区| 最近免费字幕中文大全| 亚洲中文字幕无码一区| 亚洲av永久无码精品秋霞电影影院 | 亚洲成a人在线看天堂无码|