Global EditionASIA 中文雙語(yǔ)Fran?ais
    Business
    Home / Business / Industries

    Bilibili carves a niche with synchronized online interactions

    By He Wei in Shanghai | China Daily | Updated: 2019-07-12 10:10
    Share
    Share - WeChat
    Models pose in a Bilibili booth at the 2018 Yangtze River Delta International Cultural Industries Expo in Shanghai. [Photo by Wang Gang / For China Daily]

    Video is the go-to-business in China's thriving internet sector. From tech giants like Alibaba and Tencent to highflying apps like Douyin and Kuaishou, industry players are sparing no effort to be part of the intense race to gain user traction.

    Video site Bilibili, however, has carved out a unique niche by cultivating a vibrant online environment, based on synchronized online interactions.

    At a grand gala in Shanghai celebrating Bilibili's 10th birthday on June 26, Chief Executive Officer Chen Rui made a rare appearance and shared the latest strategy of the site, which is deemed "ground zero" for much of China's post-1990 and post-1995 generations' internet culture.

    Starting out as an obscure online spot for animation, comics and games, Bilibili has turned into a Nasdaq-listed media conglomerate encompassing all video themes one can imagine. Today it is also on the radar for nurturing, producing and distributing movies, TV series and comics.

    Bilibili's 100 million monthly active users now spend on average 81 minutes on the site per day, playing videos for a total of 510 million times, according to Chen.

    The platform is also enriched by over 730,000 original content curators who submit 2.08 million indigenous videos accounting for 89 percent of the total videos being played.

    But one feature that serves as a genuine differentiator is its "danmu", or "bullet comments" system. It is a loanword from Japanese animation circle, depicting a user conversation system where time-synced comments are overlaid directly on top of the video as it plays.

    The comments can either be in real-time or left by previous viewers pegged to specific moments of a video. Such spontaneous interaction creates a social watching experience similar to that of sitting in a rowdy theater: during pivotal moments in a video, reactions wash over the video in a dense tidal wave, as if you are sharing your feelings instantly with your online neighbors.

    "Here at Bilibili, we see the generation of over 1.4 billion danmu comments each month. It is the epitome of emotional interaction and makes Bilibili a genuine, heartwarming community," Chen said.

    Another factor gluing the Bilibili users tight is setting a high threshold for membership in pursuit of cultural recognition. While anyone can watch the majority of videos on the site, only members who have passed a 100-question test regarding animation culture, the danmu etiquette and other related topics, are granted more rights such as uploading videos and prioritized comments.

    "Contrary to the common practice of lowering the threshold for user acquisition, such settings ensure the bulk of participants at least understand the norms of the community, which helps the platform hold onto users and enhances their loyalty," said Ma Shicong, an internet analyst with consultancy Analysys.

    Thanks to that congruence, Bilibili isn't just intriguing to comic and animation lovers, but it has serious undertakings. The platform is shaping up to be the country's top self-learning platform, with 4.2 million videos on a variety of educational topics accessed by 18.27 million avid learners.

    "It is a paradise, an encyclopedia, a fenceless university, and a gas station," said Zhang Zhaozhong, a retired professor from the National Defense University of the People's Liberation Army and a rear admiral. His series of online videos populating military knowledge among youngsters has secured him some 2 million followers.

    But Bilibili's ambition does not stop there. It proposed a "Made by Bilibili" plan last year, aiming to invest in high-quality content production houses to craft original content.

    In the past three years, Bilibili has been involved in the investment and release of 71 Chinese-made comics, accounting for half of all homemade comics during the same period. In the latest development, it announced the launch of the animation adaptation sci-fi trilogy The Three-Body Problem, based on the namesake sci-fi novel by popular Chinese writer Liu Cixin.

    They plan to coproduce the animation with two other Chinese companies - the Three-Body Universe (Shanghai) and Wuhan-based animation maker YHKT Entertainment.

    Ruan Rui, CEO of YHKT Entertainment, said the animation is at the script writing stage and will be shot with 3D technologies. Ruan did not reveal whether the animation will be a series or a film.

    "Animation, as an image art form, is especially suitable for presenting science fiction content. I look forward to seeing the adaptation go beyond my imagination," Liu, the author, said at the launch ceremony.

    Top
    BACK TO THE TOP
    English
    Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
    License for publishing multimedia online 0108263

    Registration Number: 130349
    FOLLOW US
    CLOSE
     
    欧美日韩毛片熟妇有码无码| 免费无码AV一区二区| 国产精品午夜福利在线无码| 久久亚洲精品无码VA大香大香| 日韩av无码中文无码电影| 日韩精品中文字幕无码一区| 免费无码又爽又刺激高潮软件| 人妻精品久久久久中文字幕69| 国产在线观看无码免费视频| 无码精品人妻一区二区三区漫画 | 中文字幕欧美日本亚洲| 熟妇人妻中文av无码| 精品无码国产自产拍在线观看蜜| 无码中文字幕乱在线观看| A级毛片无码久久精品免费| 最近最新免费中文字幕高清| 精品人妻中文av一区二区三区 | 天堂网www中文在线| 亚洲不卡无码av中文字幕| 18禁无遮拦无码国产在线播放| 久久午夜无码鲁丝片 | 精品久久久久久无码人妻热| 久久精品亚洲中文字幕无码麻豆| 亚洲中文字幕无码日韩| 国产成人无码一区二区三区在线| 亚洲国产中文v高清在线观看| 欧美中文字幕一区二区三区| 日本免费中文字幕| 欧美日韩中文在线视免费观看| 日韩欧美中文在线| 乱人伦中文视频高清视频| 欧美日韩中文国产va另类电影 | 永久免费AV无码网站国产| 中文字幕无码精品亚洲资源网久久| 日韩人妻无码一区二区三区久久99 | 亚洲国产精品无码专区| 亚洲av无码精品网站| 台湾无码一区二区| 国产成A人亚洲精V品无码性色| 久久激情亚洲精品无码?V| 中文字幕无码久久精品青草|