Runway success

    By Chen Jie | China Daily | Updated: 2019-07-27 09:00
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    Chloe Resort 2020 Collection shown on the rooftop of the Long Museum in Shanghai. [Photo provided to China Daily]

    "In order to understand how to communicate with consumers in a market, you can't just create things and expect people to buy them without knowing what your brand is about and who you are trying to dress."

    Chloe now has 18 boutiques in China, including one in Galeries Lafayette in Beijing.

    Zhu Dunhua contributed to the story.

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