Global EditionASIA 中文雙語(yǔ)Fran?ais
    Business
    Home / Business / Companies

    Luckin Coffee gives wings to tea business

    By Wang Zhuoqiong | China Daily | Updated: 2019-09-04 08:23
    Share
    Share - WeChat
    A Luckin Coffee store in Shanghai. [Photo by Lyu Liang / for China Daily]

    China's delivery-based chain Luckin Coffee on Tuesday said it has turned Luckin Tea into an independent brand that runs its own operations and planned to use franchising to fuel its expansion.

    The coffee chain operator launched its tea product Xiaolu Tea in April and is expected to open more stores to grab market share in the hand-brewing tea segment in the country.

    Liu Jian, chief operating officer of Luckin Coffee, said the company's tea products have been well received since its launch and they invite "partners", which are different from traditional franchising and licensing, to expand their chains with zero franchising fees and digital operations to control service and product quality so it can reduce investment risks.

    The "partners" are responsible for locations, decorations, making products and delivery while Luckin will take care of branding, digital operation system development, production monitoring and supply chain management, he said.

    Liu said Luckin would not charge any fees until the "partners" recorded profits.

    The new Luckin Tea stores, which will have their own logo, store layout and applications, will be operating more in third, fourth and fifth-tier cities in China to generate more leisure consumption. Their offerings include about 30 kinds of tea-based beverages, along with coffee and snacks.

    This is designed to differ from Luckin Coffee stores, which tend to cover office buildings in first and second-tier cities.

    Zhu Danpeng, an independent food and beverage analyst, said the objective of making Luckin Tea an independent brand with its own operations is the hope that it can get listed at a stock exchange in the future and compete with major hand-brew tea brand Coco Tea in lower-tier markets.

    "There could be more profits in lower-tier cities given the low rents and labor costs compared with first-tier cities," said Zhu.

    Wang Zhendong, a coffee industry analyst in Shanghai, said the franchising model is expected to help Luckin raise financing in the short term. But the analyst said how to manage franchisees who pay more attention to revenue and higher profits will have an impact on Luckin's system in the future.

    Founded in 2017 and headquartered in Xiamen, Luckin Coffee operates over 3,000 stores across 40 cities in China. The company plans to open more than 4,500 stores by the end of 2019.

    Top
    BACK TO THE TOP
    English
    Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
    License for publishing multimedia online 0108263

    Registration Number: 130349
    FOLLOW US
    CLOSE
     
    久久青青草原亚洲av无码app| 中文字幕亚洲色图| 狠狠精品久久久无码中文字幕| 日本乱中文字幕系列观看| 亚洲伦另类中文字幕| 草草久久久无码国产专区| 亚洲AⅤ永久无码精品AA| 中文字幕精品无码一区二区| 中文字幕乱偷无码AV先锋| 中文字幕一区图| 亚洲毛片av日韩av无码| 18无码粉嫩小泬无套在线观看| 中文字幕无码日韩专区| 久久精品无码一区二区日韩AV| 人妻无码αv中文字幕久久琪琪布| 合区精品久久久中文字幕一区 | 性无码专区无码片| 人妻精品久久无码专区精东影业| 欧美亚洲精品中文字幕乱码免费高清 | 无码毛片视频一区二区本码| 无码的免费不卡毛片视频| 无码人妻丰满熟妇精品区| 在线高清无码A.| 伊人久久无码精品中文字幕| 人妻丰满熟妇av无码区不卡| 国产AⅤ无码专区亚洲AV| 中文字幕精品久久| 色婷婷综合久久久久中文字幕 | 最近更新中文字幕在线| 天堂√最新版中文在线天堂| 中文字幕aⅴ人妻一区二区| 中文字幕无码一区二区三区本日 | 狠狠躁狠狠爱免费视频无码| 国产白丝无码免费视频| 欧美日韩中文国产va另类电影| 中文字幕日本在线观看| 最近中文字幕mv免费高清在线 | 中文字幕有码无码AV| 无码 免费 国产在线观看91| 亚洲 无码 在线 专区| 中文字幕乱码人在线视频1区|