Shanghai tourism festival witnesses consumption upgrade

In recent years, with improved infrastructure and rapid development of service economy, more companies have joined the development of the river tourism, Lu said.

Dai Bin, president of the China Tourism Academy in Beijing, said people's aspirations for a better life lead to their high expectations of tourism quality.

In August, China issued a guideline to unleash the cultural and tourism consumption potential, urging efforts to deepen supply-side reform in cultural and tourism industries.