RIYADH - China's e-commerce platform Jollychic, which is popular in the Middle East, has said that it aims to build a digital ecosystem across the region.

Speaking at the Misk Global Forum held in Riyadh on Wednesday, Jollychic Vice-President Dennis Du highlighted the uniqueness of the Middle East market.

Du spoke at the session of "Facts, Figures and Fashion" at the forum, held under the theme "Work Reworked," which focuses on discovering the new trends and transformation in the world of work.

"Now people are more aware of the potential of this region," he said, taking Saudi Arabia for an example.

The kingdom is embracing transformation in many aspects, which generates infinite potentials for the market, Du said.

"As a society and a market, you can see the huge change in this country, and this can be a fertile soil for companies like Jollychic," he said.

"As a company, we are a seed. The local market is fertile soil. The local government, with ambition and vision and pushing forward concrete policies, is the sunshine. All together they can make an ecosystem," he added.

Having more than 50 million users, Jollychic combines China's competitive edges in e-commerce and digital ecosystem with the consideration of local customers' needs to expand its markets.

"Trust comes slow and leaves fast," Du told the audience, emphasizing that the company doesn't "take the user base for granted."

"We think about it all day to improve ourselves and the whole chain. You have to dig deep as how to improve," said the Chinese entrepreneur.

The two-day forum brings young leaders, creators and thinkers together with global innovators to explore ways to meet the challenge of changes.