Global EditionASIA 中文雙語Fran?ais
    Business
    Home / Business / Companies

    Chinese online retailers scramble to open more physical stores

    By Fan Feifei | China Daily | Updated: 2019-11-27 09:56
    Share
    Share - WeChat
    A customer tries out a phone at JD's largest offline store JD e-space in Chongqing. [Photo provided to China Daily]

    Chinese online retailers are gearing up to open brick-and-mortar stores and offer immersive, interactive and intelligent shopping experiences for consumers, hoping to cash in on the growing demand arising from consumption upgrade and the rise of middle and high-income Chinese shoppers, said industry experts.

    E-commerce giant JD opened its largest offline store named "JD e-space", spanning 50,000 square meters in Chongqing on Nov 11, as part of its boundaryless retail strategy that aims to promote online-to-offline retail experiences for customers.

    The store features popular and bestselling offerings in product categories from electronics, home appliances, digital accessories to health, fitness and beauty products and office supplies.

    JD claimed the e-space will be the country's only major store to offer ultrafast 5G network coverage. It has dynamic price tags to ensure store prices are aligned with online prices, and robots to guide customers and introduce products.

    After experimenting with these products, consumers can scan a quick response code to buy and have items delivered to their homes by JD Logistics, the logistics arm of JD, usually within 24 hours or they can complete their purchase on-site and carry home in-stock products immediately.

    More than 30,000 customers had visited the store as of 12 am on Nov 11, with sales revenue surpassing 10 million yuan ($1.4 million) within an hour of the store opening, according to JD.

    "JD's boundaryless retail strategy is to integrate online and offline retail, enabling customers to buy whatever they want, whenever they want, wherever they want," said Yang Zisheng, head of offline business at JD Home Appliances.

    Yang said with the most advanced technologies and state-of-the-art products, the offline store provides consumers not only shopping convenience but also an immersive and interactive experience.

    To further enhance the shopping experience, the store also has various themed experience areas, such as Apple's largest authorized offline experience store, Microsoft's first smart home experience area in China, GE's first omnichannel home appliance store in China, and Ninebot's first authorized offline experience store in China.

    Vipshop Holdings Ltd, China's major online discount retailer, has already opened about 300 brickand-mortar stores across the nation.

    In July, it purchased brick-and-mortar outlet operator Shanshan Group for 2.9 billion yuan, which represents another milestone in Vipshop's efforts to explore online and offline integration in its core business.

    "Through this highly strategic transaction, we will gain presence in the offline outlet business in China, which further enhances our ecosystem and fortifies our leading position in China's discount retail segment," said Eric Shen, chairman and CEO of Vipshop.

    Shanshan currently operates five outlets in Ningbo, Taiyuan, Harbin, Zhengzhou, and Nanchang, with another five outlets in the pipeline.

    The company said net revenue for the third quarter of 2019 rose 10 percent year-on-year to 19.6 billion yuan, compared with 17.8 billion yuan for the same period a year ago. Its net profit stood at 1.2 billion yuan, an increase of 140.2 percent year-on-year from 500.8 million yuan in the same period a year earlier.

    Chen Tao, an analyst with internet consultancy Analysys in Beijing, said the offline stores could play a complementary role in boosting sales of online retailers and help in cultivating purchase habits of consumers.

    "By virtue of big data and artificial intelligence, the offline stores could better capture consumers' shopping habits and preferences, and make accurate recommendations," Chen noted.

    Yitiao, a video-focused content producer and e-commerce startup, opened its first three brick-and-mortar stores in Shanghai last year. Xu Husheng, founder of Yitiao, said the company plans to open 100 offline channels in the next two years.

    Mo Daiqing, an analyst at the China E-Commerce Research Center, said the offline stores will present a new opportunity for major online retailers to expand their retail channels.

    "First of all, the targeted customer group should be determined, and the portfolio of products should be differentiated so as to bring about new shopping experiences. Second, online retailers must do well in supply chain management, balance the online and offline prices of products, as well as consider cost structure to gain profits," Mo said.

    Top
    BACK TO THE TOP
    English
    Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
    License for publishing multimedia online 0108263

    Registration Number: 130349
    FOLLOW US
    CLOSE
     
    中文字幕国产| 亚洲av无码不卡一区二区三区| 中文字幕无码日韩专区| 无码 免费 国产在线观看91| 精品无码一区二区三区电影| 香蕉伊蕉伊中文视频在线| 波多野结AV衣东京热无码专区| 精品日韩亚洲AV无码一区二区三区| 特级小箩利无码毛片| 日韩人妻无码精品久久免费一| 久久亚洲中文字幕精品一区| 人妻无码久久精品| 国产精品无码无在线观看| 亚洲国产精品无码久久久蜜芽| 少妇中文无码高清| 亚洲天堂中文字幕| 亚洲精品无码成人片在线观看 | 中文字幕丰满乱孑伦无码专区| 日韩人妻无码精品久久久不卡 | 精品深夜AV无码一区二区老年| 中文字幕亚洲欧美日韩2019| A∨变态另类天堂无码专区| 无码人妻精品一区二区三18禁| 国产午夜精华无码网站| 日日麻批免费40分钟无码| 最近中文字幕高清中文字幕无| 国产区精品一区二区不卡中文| 中文字幕无码人妻AAA片| 亚洲熟妇无码八V在线播放| 无码任你躁久久久久久老妇| 日本免费中文字幕| 亚洲一级Av无码毛片久久精品| 国产精品午夜无码AV天美传媒| 日韩国产精品无码一区二区三区| 西西午夜无码大胆啪啪国模| 亚洲精品无码乱码成人| 亚洲国产精品无码成人片久久| 中文字幕AV中文字无码亚 | 欧洲精品久久久av无码电影| 国产成人无码区免费内射一片色欲| 欧美日韩毛片熟妇有码无码 |