Global EditionASIA 中文雙語(yǔ)Fran?ais
    Culture
    Home / Culture / Film and TV

    Summit brings entertainment executives together for key exchanges

    Xinhua | Updated: 2019-12-13 17:13
    Share
    Share - WeChat

    Industry leaders and media experts across the entertainment industry gathered at Variety's Innovate Summit in Los Angeles to share the best practices in how data mining and analytics are reshaping the worlds of advertising, marketing, and the powerful online streaming services, organizers told Xinhua on Wednesday.

    On how to drive box office returns, Matthew Weinbecker, senior vice president of Media, Sports and Entertainment for Conversant, said the future depends on identifying individuals most likely to see a specific film by using data across multiple transactions and devices. Conversant is a subsidiary of leading US advertising marketing services and direct-marketing agency, Epsilon.

    "Data can find people most likely to see a movie," he told participants. "We have 35 million moviegoers in our database. I should be able to find half a million to a million that are specific to your film."

    But that requires connecting and correlating user data and transactions culled from individual transaction ID's, IP addresses, and emails across multiple retail sources to get a more three-dimensional view of moviegoers, their viewing habits, related purchasing behavior, then designing a tailored marketing effort to impact their ticketing and purchasing decisions.

    Tying data from multiple devices together is a process enabled by Conservant's strength in anonymized transaction ID's that does not require cookies, which does not work on mobile phones.

    The summit also featured special in-depth appearances and interviews with two Hollywood heavyweights, iconic writer and producer Chuck Lorre, the talent behind such TV hits as The Big Bang Theory, Two and a Half Men, Mom, Bob Hearts Abishola; and Scott Stuber, head of the successful Original Films Division at streaming giant, Netflix.

    1 2 3 Next   >>|
    Most Popular
    Top
    BACK TO THE TOP
    English
    Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
    License for publishing multimedia online 0108263

    Registration Number: 130349
    FOLLOW US
    永久免费无码网站在线观看个| 亚洲精品无码永久在线观看 | 2014AV天堂无码一区| 无码人妻精品一区二区蜜桃百度| 中文字幕毛片| A狠狠久久蜜臀婷色中文网| 国产午夜精品无码| 中文字幕无码无码专区| 中文在线最新版天堂8| 手机在线观看?v无码片| 日韩人妻精品无码一区二区三区| 中文精品99久久国产 | 99无码熟妇丰满人妻啪啪| 伊人久久精品无码av一区| 痴汉中文字幕视频一区| 亚洲AV无码资源在线观看| 精品无码人妻一区二区三区| 亚洲午夜福利AV一区二区无码| 久久亚洲中文字幕精品一区| 天堂中文在线最新版| 亚洲中文字幕一二三四区苍井空| 国产自无码视频在线观看| 国模GOGO无码人体啪啪| 无码人妻少妇久久中文字幕蜜桃| 亚洲午夜国产精品无码| 亚洲自偷自偷偷色无码中文 | 久草中文在线观看| 午夜视频在线观看www中文| 无码人妻精品中文字幕免费 | 亚洲综合日韩中文字幕v在线| 中文字幕av高清片| 最近中文字幕大全免费版在线 | 少妇无码?V无码专区在线观看| 国产成人精品无码免费看 | 亚洲精品人成无码中文毛片 | 亚洲AV无码国产精品色午友在线| 亚洲AV无码无限在线观看不卡| 中文字幕一区二区三区在线不卡| 中文字幕在线免费看线人| 中文字幕无码成人免费视频| 野花在线无码视频在线播放 |