Global EditionASIA 中文雙語Fran?ais
    Business
    Home / Business / Motoring

    Volvo's new S60 impresses with simple Scandinavian style

    By Li Fusheng | China Daily | Updated: 2019-12-16 13:20
    Share
    Share - WeChat
    A model poses with the new S60 sedan before its launch on Friday in Shanghai. [Photo by Li Fusheng/China Daily]

    There's little doubt German giants Audi, BMW and Mercedes are dominant in China's premium car segment, but other brands are also making their mark with their distinctive characteristics.

    One of them is Swedish carmaker Volvo, whose understated and minimalist Scandinavian style appeals to well-educated middle-class consumers with its similarities with traditional Chinese philosophy.

    Scandinavian style often revolves around simplicity, and this was highlighted in the launch event of Volvo's S60 sedan, which was held in Shanghai on Friday.

    None of the company's executives took to the stage to give speeches during the launch, except the sales chief who released the prices, and no designers or engineers explained product details to media representatives at the event.

    Instead, three Chinese couples and two middle aged men-musicians, writers, university lecturers and directors-were invited to share their stories with Volvo cars.

    It is not there was little for Volvo to say about the car. Built on the brand's SPA platform, the new S60, with seven variants, will compete against mid-size sedans such as the Audi A4, BMW 3 Series and Cadillac CT5.

    The cabin features an air cleaning system that can remove 95 percent of fine particulate matte less or equal to 2.5 micrometers in diameter, which is a good selling point in China.

    The model also boasts a whole set of driving assist functions. Its seats are equipped with a whiplash protection system which can reduce short-term injuries by 33 percent and long-term ones by over 50 percent in car accidents, according to Volvo.

    "Keeping things simple creates a sense of calm and allows you to focus on the details," said T. Jon Mayer, a senior Volvo designer, once told reporters.

    "It's a characteristic that you often find in Scandinavian architecture and furniture, where a design is refined to its essentials yet still has an air of luxury and sophistication."

    Chinese are buying the philosophy. Volvo's sales in China were up 26.7 percent in November, compared with the same period last year, to 14,502 cars.

    The company said the strong growth in the country was led by the demand for the locally produced XC60, the S90 and the XC40.

    Sales in China in the January-November period grew 16.3 percent year-on-year to 138,053 cars, already more than its full year sales in 2018.

    Globally, the company's sales in the first 11 months this year reached 631,213 cars from 582,096 cars in the same period last year, a growth of 8.4 percent. Volvo said the strong performance in the year has put it firmly on course to set a new global annual sales record in 2019. In 2018, the company sold 642,253 cars worldwide.

    Top
    BACK TO THE TOP
    English
    Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
    License for publishing multimedia online 0108263

    Registration Number: 130349
    FOLLOW US
    CLOSE
     
    最新版天堂中文在线| 国产激情无码一区二区app| 无码精品人妻一区二区三区免费看| 无码AV大香线蕉| 人妻av无码一区二区三区| 国产资源网中文最新版| 精品无码三级在线观看视频| 亚洲国产精品成人精品无码区| 成人精品一区二区三区中文字幕| mm1313亚洲国产精品无码试看| 国精品无码一区二区三区在线蜜臀 | 国产乱妇无码大片在线观看| 97无码人妻福利免费公开在线视频 | 中文人妻无码一区二区三区| 台湾佬中文娱乐网22| 免费无码AV一区二区| 无码日韩人妻精品久久蜜桃| 精品亚洲成在人线AV无码| 国产中文字幕在线| 亚洲综合最新无码专区| 国产成人精品无码片区在线观看 | 久久亚洲AV无码精品色午夜麻豆| 日本中文字幕电影| 亚洲AV区无码字幕中文色| 日韩乱码人妻无码中文视频| 国产免费无码一区二区| 人妻少妇乱子伦无码视频专区 | 亚洲国产AV无码专区亚洲AV | 中文字幕日韩精品无码内射| 中文字幕毛片| 制服在线无码专区| 亚洲不卡无码av中文字幕| 最近高清中文在线国语字幕5| 亚洲中文字幕久久精品无码APP| 亚洲人成影院在线无码观看| 亚洲男人第一无码aⅴ网站| 无码人妻AⅤ一区二区三区水密桃 无码欧精品亚洲日韩一区夜夜嗨 无码免费又爽又高潮喷水的视频 无码毛片一区二区三区中文字幕 无码毛片一区二区三区视频免费播放 | 人妻无码αv中文字幕久久| 中文字幕Av一区乱码| 精品久久久久中文字幕日本 | 中文无码喷潮在线播放|