Global EditionASIA 中文雙語Fran?ais
    Business
    Home / Business / Technology

    Vivo vows to dial switch-off message

    By Ma Si | China Daily | Updated: 2020-01-20 09:35
    Share
    Share - WeChat
    A salesperson (second from right) shows a prospective buyer the features of Vivo mobile phone on display at a stall in the Cyberzone of the SM Mall of Asia in Pasay city, Manila. [Photo/Agencies]

    After its connect in India, smartphone maker looks beyond 30 overseas markets

    A unique subway station in Gurgaon, a city about 30 kilometers southwest of India's capital New Delhi, is named after Chinese tech major Vivo. Its walls are painted with a giant advertisement of the smartphone vendor. The Vivo logo on the subway station, it appears, is bigger than the one on the Chinese company's office building across the street in northern India.

    To reduce operating costs, Indian metro operators in various cities outsource the maintenance and daily management of subway stations to the private sector. Vivo has signed contracts to maintain two subway stations in India. The other one is in Mumbai, India's financial and commercial capital located in the western region.

    As a result, Vivo became the only smartphone vendor in India that has a subway station named after it.

    The move is designed to establish closer bonds with local consumers and to boost its brand image in the world's second-largest smartphone market.

    Currently, Vivo's products and services are available in more than 30 countries and regions, with India being one of its key stops in the go-global journey. Vivo started exploring the opportunities in India in 2014, after gaining wide popularity on its home turf with strong offline retail channels and cutting-edge smartphones.

    Five years on, the company, based in Dongguan, Guangdong province, is the No 3 smartphone vendor in the South Asian country. It has a better understanding of its own go-global strategy, which is summarized as "more local, more global".

    "'Go-global' is not about how many countries a company operates in. It is about how we have tried our best to use a local mindset and integrate with local culture and local management styles to serve local consumers," said Chen Zhiyong, CEO of Vivo India. "That is what Vivo founder Shen Wei has summarized as 'more local, more global'."

    Currently, the company accounts for 15. 2 percent of the Indian smartphone market, according to the latest data from the market research company International Data Corp. From July to September 2019, Vivo registered strong year-on-year growth of 58.7 percent.

    When it comes to offline retail, Vivo has climbed to the second spot in October, grabbing 23 percent share, data from another market research company Gfk showed.

    None of these milestones was reached easily. For instance, every company is looking for ways to get associated with Bollywood and cricket, two critical factors in India, to boost their brand awareness.

    1 2 Next   >>|
    Top
    BACK TO THE TOP
    English
    Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
    License for publishing multimedia online 0108263

    Registration Number: 130349
    FOLLOW US
    CLOSE
     
    亚洲人成中文字幕在线观看| 亚洲V无码一区二区三区四区观看| 无码夫の前で人妻を犯す中字| 精品无码久久久久国产| 人妻系列AV无码专区| 中文字幕亚洲欧美日韩在线不卡| 人妻精品久久无码区| 一区二区三区无码视频免费福利| 亚洲中文字幕无码久久2020| 国产综合无码一区二区三区| 亚洲AV区无码字幕中文色| 中文字幕人妻在线视频不卡乱码| 13小箩利洗澡无码视频网站免费| 久久中文骚妇内射| 人妻无码αv中文字幕久久| 亚洲一级特黄无码片| 无码AⅤ精品一区二区三区| 久久精品中文无码资源站| 亚洲Aⅴ无码专区在线观看q| 精品久久久久中文字| 忘忧草在线社区WWW中国中文| 88久久精品无码一区二区毛片 | 久久av无码专区亚洲av桃花岛| 日韩精品一区二区三区中文字幕| 中文字幕无码一区二区三区本日| 国产高清无码二区 | 无码视频在线观看| 最新中文字幕av无码专区 | 亚洲AV中文无码乱人伦下载 | 亚洲av日韩av无码| 少妇人妻无码精品视频app| 无码中文av有码中文a| 亚洲国产a∨无码中文777| 台湾无码一区二区| 精品人无码一区二区三区| 粉嫩高中生无码视频在线观看| 国产午夜鲁丝无码拍拍| 国产精品无码国模私拍视频| 国产精品无码一区二区在线观一| 亚洲精品无码av天堂| 中文字幕一二三区|