Global EditionASIA 中文雙語Fran?ais
    Business
    Home / Business / Motoring

    Werner Eichhorn to take helm of Audi operation in largest market

    By Li Fusheng | China Daily | Updated: 2020-03-30 11:19
    Share
    Share - WeChat
    An Audi Q8 attracts visitors' attention at the Guangzhou auto show last year. [Photo by Li Fusheng/China Daily]

    Volkswagen Group veteran Werner Eichhorn is scheduled to take over as president of Audi China starting April 1, becoming the third top executive in 20 months to take the helm of the marque's operations in its largest market.

    He is the successor of Gaby-Luise Wuest, who has been in charge of Audi's activities in China since August 2019. Prior to Wuest was Thomas Owsianski, who took the job in August 2018.

    Eichhorn, 57, has been with the Volkswagen Group since 1982 and has held various senior management positions at brands in the group including Audi, Volkswagen and Skoda. Most recently, he was responsible for Volkswagen's marketing, sales and aftersales in America.

    One of the most important reasons that he has been picked for the job is widely believed to be his work experience from 2005 to 2008 as the head of FAW-Volkswagen's Audi sales division. The division sells Audi vehicles imported and locally produced by FAW-Volkswagen in China. Eichhorn, as the first head of the division, led it to high levels of success for Audi in the country.

    Analysts say that one of Eichhorn's primary tasks as president of Audi China will be leveraging his experience to push forward the deal the German brand signed in 2016 with SAIC Motor to produce and sell cars.

    The deal, however, was met with fierce competition from existing dealerships at FAW-Volkswagen Audi, who are worried that the would-be SAIC-Audi company could set up another sales network and affect their business.

    In January, a senior executive at Audi China said the deal is going forward as scheduled, but did not offer details. Boosting car sales will be another task high on Echihorn's agenda. Audi has seen steady growth in previous years, but it lost the title of China's best-selling premium brand to Mercedes-Benz in 2019.

    "Werner Eichhorn is an accomplished sales expert with extensive experience in China," said Arno Antlitz, an Audi board member responsible for finance and legal affairs in China. "We are delighted that with his many years of expertise, he will continue the success of Audi China in the new decade."

    Audi also spoke highly of Wuest's job as the top executive in China, noting that she made relevant processes and structures more efficient in the country and in Audi's headquarters in Ingolstadt, Germany.

    Under the premise of qualitative growth, Wuest implemented a rapid model initiative in China together with FAW-Volkswagen, the company said.

    Wuest also helped to achieve an important milestone in Audi's electrification campaign in China. Last year, the brand launched the Q2L e-tron, Audi's first China-made electric car, and the Audi e-tron, which will be made in China this year.

    "We are very grateful to Gaby-Luise Wuest for her commitment," Antlitz said. "Her work has set an important course for our future in China."

    Leaving China, Wuest is preparing to take over a new management position at the Volkswagen brand in Germany. Before joining the Volkswagen Group in 2018, she worked at other carmakers including BMW, Nissan and its premium arm Infiniti.

    Top
    BACK TO THE TOP
    English
    Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
    License for publishing multimedia online 0108263

    Registration Number: 130349
    FOLLOW US
    CLOSE
     
    最新中文字幕在线| 一本一道精品欧美中文字幕| 一本大道久久东京热无码AV| 国模无码人体一区二区| 天堂а在线中文在线新版| 无码专区中文字幕无码| 最近新中文字幕大全高清| 午夜无码中文字幕在线播放| 小13箩利洗澡无码视频网站| 日韩人妻精品无码一区二区三区| 欧美 亚洲 有码中文字幕| 蜜芽亚洲av无码精品色午夜| 亚洲乱码中文字幕手机在线| 中文字幕乱妇无码AV在线| 精品久久久久久久无码| 夜夜添无码试看一区二区三区| 中文字幕在线观看免费视频| 精品久久亚洲中文无码| 2019亚洲午夜无码天堂| 亚洲Av无码专区国产乱码DVD | 国产成年无码久久久久毛片| 亚洲中文字幕无码久久2017| 国产一区三区二区中文在线| 久久精品中文无码资源站| 日韩亚洲不卡在线视频中文字幕在线观看| 精品少妇人妻av无码久久| 亚洲av无码不卡一区二区三区| 亚洲午夜无码久久久久| 13小箩利洗澡无码视频网站免费 | 久久精品一区二区三区中文字幕| 亚洲精品一级无码中文字幕| 精品无码国产污污污免费网站国产| 无码国产精品一区二区免费16| 亚洲AV无码片一区二区三区| 亚洲国产一二三精品无码| 亚洲成AV人片在线观看无码| 亚洲中文字幕无码爆乳AV| 亚洲av成人无码久久精品| 国产精品无码A∨精品影院| 精品久久久久久无码中文字幕| 无码毛片一区二区三区视频免费播放|