Global EditionASIA 中文雙語Fran?ais
    Lifestyle
    Home / Lifestyle / People

    Crafting a revival

    By Yang Feiyue | China Daily | Updated: 2020-04-21 08:24
    Share
    Share - WeChat
    A member from Jiaodong Folk Art Museum in Shandong province's Yantai holds an online training about making tiger-shaped hats, a local handicraft.Photo provided to China Daily]

    Bonan swords, named after the eponymous ethnic group, were once commonplace weapons throughout China.

    They're today considered works of craftsmanship, if not art.

    The forging process was listed as a form of national intangible cultural heritage in 2006.

    It requires dozens of procedures and extraordinary craftsmanship to beat 20-millimeter steel bars into 2-mm blades over fire.

    Magazhuma has innovated on traditions and developed a spider pattern in 2009. The local government has also helped to popularize the distinctive weapon and carry on the traditional trade.

    The local variety has been gaining popularity and selling well in Mongolia and Saudi Arabia via e-commerce.

    Magazhuma's workshop takes every employee's temperature and sanitizes its spaces daily.

    "The production resumption will allow the workshop to generate income and pay employees," he says.

    Magazhuma plans to advance technical upgrades and improve design to increase competitiveness.

    Intangible cultural heritage workshops have also used the internet to boost business during the epidemic.

    In Central China's Hunan province, Shi Jia has increased sales by using livestreams to market ethnic Miao embroidery on the major online-shopping platform Taobao since early March.

    Shi runs a workshop that produces Miao embroidery, which the State Council named as a form of national intangible cultural heritage in 2006.

    Online promotion has helped her business get back on track.

    Shi's employees displayed their skills and the embroidering process in the videos.

    "Every broadcast has gotten about 20,000 views, which I'm happy with," Shi tells China Tourism News.

    She plans to do more livestreaming on such platforms as Douyin (known as TikTok overseas) to popularize the traditional art.

    In the Inner Mongolia autonomous region, Arxan Forest Culture Industry Development Co has taught poor households how to take online orders and carve tree-bark art at home.

    After local households finish a piece, the company sends personnel to collect it and pays them on the spot, manager Xie Caiyun says.

    Bark pictures were named as a form of local intangible cultural heritage in 2018.

    The company has continued to update, and has streamlined production and diversified products.

    Its Peking Opera facial makeup, ballerina and 12 Chinese zodiac-animals series have been popular.

    Gansu offered a 3.42 million yuan subsidy to 510 provincial and national intangible cultural heritage inheritors in early March.

    The goal is to encourage them to create more works and guide households living in poverty to produce art, the province's culture and tourism department says.

    Hunan is working to set up offices to upgrade traditional crafts' designs and invite experts to give guidance to the sector.

    Shops selling cultural products will also be developed in the province's capital, Changsha.

    Hebei province's intangible cultural heritage inheritors have been undergoing online training.

    Over 80 apprentices have joined more than 30 sessions, says Zhang Yanling, deputy director of the tourism, culture, radio and TV department of Hebei's Fengning Manchu autonomous county.

    The county's government will continue to organize online trainings to help locals increase their incomes and to introduce e-commerce to expand sale channels.

    And research teams will be formed to upgrade traditional-art products and make them more competitive, Fengning county's government says.

    |<< Previous 1 2   
    Most Popular
    Top
    BACK TO THE TOP
    English
    Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
    License for publishing multimedia online 0108263

    Registration Number: 130349
    FOLLOW US
     
    最近更新中文字幕在线| 在线免费中文字幕| 一区 二区 三区 中文字幕| 国产在线无码不卡影视影院 | 青青草无码免费一二三区| 中文字幕视频免费| 永久免费无码日韩视频| 人妻少妇伦在线无码专区视频| 国产成人无码免费看视频软件| 影院无码人妻精品一区二区| 国精品无码一区二区三区左线| 亚洲精品无码AV人在线播放| 日韩精品一区二三区中文 | 最近更新2019中文字幕| 日本公妇在线观看中文版| 国产Av激情久久无码天堂| 亚洲VA成无码人在线观看天堂| 中文字幕一区视频| 国产乱码精品一区二区三区中文 | 亚洲人成国产精品无码| 日韩人妻无码精品一专区| 亚洲国产精品成人精品无码区在线 | 亚洲成a人片在线观看中文动漫| 亚洲无码精品浪潮| 无码人妻丰满熟妇啪啪| 精品无码人妻一区二区三区 | 成人无码一区二区三区| 无码aⅴ精品一区二区三区浪潮| 中文无码制服丝袜人妻av| 内射人妻少妇无码一本一道| 亚洲不卡无码av中文字幕| 伊人蕉久中文字幕无码专区 | 亚洲AV无码成人精品区天堂| 中文字幕无码日韩专区免费| 日韩成人无码中文字幕| 亚洲中文字幕无码久久精品1| 四虎影视无码永久免费| 中文字幕无码乱人伦| 永久免费av无码网站yy| 午夜福利无码不卡在线观看| 精品无码久久久久国产|