Global EditionASIA 中文雙語Fran?ais
    Business
    Home / Business / Companies

    China's JD.com teams with live streaming site to boost sales ahead of mid-year promotion

    Xinhua | Updated: 2020-05-31 07:23
    Share
    Share - WeChat
    JD.com sign is seen at the World Internet Conference in Wuzhen, East China's Zhejiang province, Oct 20, 2019. [Photo/Agencies]

    BEIJING - China's e-commerce giant JD.com has moved to tap further into live streaming sales by partnering with Kuaishou, a leading short-video and live streaming platform, ahead of its upcoming mid-year shopping festival.

    Under the new partnership, users of Kuaishou will be able to buy products from JD.com without leaving the live streaming site, according to the agreement reached by the two companies.

    The partnership came in time for JD.com's "618" online shopping festival, which was created by the company to mark its anniversary in June. This year, celebrity vloggers will sell JD.com's products via live streaming on Kuaishou, which boasts some 300 million daily active users.

    Xu Lei, JD.com's retail chief, said the retailing business is facing both opportunities and challenges stemming from diversifying consumer demands and scenarios and hoped the partnership would improve the shopping experience.

    Chinese e-retailers are ramping up efforts to spur sales in the upcoming mid-year promotion season, with live-streaming shopping expected to be a fierce battlefield, which has boomed after the COVID-19 epidemic kept Chinese consumers indoors for months.

    More than 4 million e-commerce live streaming marketing activities were held in the first quarter of this year, according to data from the commerce ministry, attracting merchants, manufacturers and even government officials trying to promote local agricultural products.

    The number of live streaming service users in China reached 560 million as of March, accounting for 62 percent of the country's total number of internet users. On Kuaishou alone, more than 100 million users are engaged in e-commerce business daily, data from the platform showed.

    Top
    BACK TO THE TOP
    English
    Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
    License for publishing multimedia online 0108263

    Registration Number: 130349
    FOLLOW US
    CLOSE
     
    无码人妻AⅤ一区二区三区| 欧美中文字幕一区二区三区| 免费中文字幕视频| 国产麻豆天美果冻无码视频| 一本色道久久HEZYO无码| 亚洲日产无码中文字幕| 久久精品无码一区二区三区| 亚洲国产a∨无码中文777| 亚洲欧美精品一区久久中文字幕| 亚洲AV无码之日韩精品| 97精品人妻系列无码人妻| 亚洲第一极品精品无码久久| 成人无码区免费A片视频WWW| 99久久超碰中文字幕伊人| 无码专区一va亚洲v专区在线| 人妻丰满熟妇无码区免费| 亚洲AV无码一区东京热| 国产成人无码精品久久久性色| 最近中文字幕高清中文字幕无 | 中文字幕日韩欧美一区二区三区| 色视频综合无码一区二区三区| 国产做无码视频在线观看浪潮| 亚洲AV无码一区二区二三区入口| 亚洲精品无码久久千人斩| 国产激情无码一区二区三区| 韩日美无码精品无码| 免费A级毛片无码无遮挡内射| √天堂中文www官网在线| 人妻无码αv中文字幕久久| 亚洲中文字幕无码不卡电影| 国色天香中文字幕在线视频| 亚洲色成人中文字幕网站| 美丽姑娘免费观看在线观看中文版| 中文字幕无码第1页| 精品一区二区三区中文字幕| 最近中文字幕高清字幕在线视频| 精品久久久久中文字| 免费看无码特级毛片| 亚洲av无码专区国产乱码在线观看| 亚洲av成人无码久久精品| 精品深夜AV无码一区二区|