Home bakers rise to fresh challenges

    By WANG QIAN | China Daily | Updated: 2020-06-12 07:26
    Share
    Share - WeChat
    Electric ovens and other baking appliances, which have triggered a sales surge in recent months, are displayed at a Beijing department store. ZOU HONG/CHINA DAILY

    Expanded presence

    The pandemic has resulted in many bakeries closing, either temporarily or permanently. A number of companies have seized the opportunity to expand their presence in the home baking market.

    Kengee, a chain headquartered in Wuhan since 2005, closed its 400-plus bakeries nationwide in late January. It has moved business online and launched a baking-at-home campaign.

    Customers can buy the company's products via the shopping platforms Tmall and JD, on-demand delivery platform Ele.me and social networking app WeChat.

    Lu Wei, the company's chairman, said at a recent Bakery China cloud-sharing event that to meet demand, the chain has released some semi-finished products, such as croissants and puff pastry. These can be placed directly into an oven, with simple instructions provided about cooking time and temperature.

    Lu said home baking is a future trend for the industry, adding, "The coronavirus has changed people's views about this topic, and this will continue after the crisis."

    Launched in 1997, Bakery China is an annual trade fair held in Shanghai in May by the China Association of Bakery and Confectionery Industry and Bakery China Exhibitions Co. Due to the pandemic, this year's event has been postponed to next month.

    Liao Zhuqun, deputy director of the association, said the number of home bakers will surge, prompting companies to invest in and develop better ingredients and other products.

    Commercial bakeries offering Western-style birthday cakes, Danish pastries and shortbread began operating on the Chinese mainland in the 1980s and '90s. Well-known chains such as Holiland and Christine were both founded in 1992, and the market began to boom in the first decade of this century.

    According to market research company Euromonitor, in 2017, each Chinese consumer bought 6.7 kilograms of bakery products on average, compared with 4 kg in 2009. In 2017, the world average for purchases of such products was 18.7 kg.

    China's bakery sector has developed rapidly, with the younger generation influenced by overseas eating trends and the rapid pace of urbanization.

    Data from Shanghai market research company Daxue Consulting show that more than 80 percent of bread and cake buyers in the country were born in 1980 or later, with younger people opting for bakery products for breakfast or afternoon tea.

    Thibaud Andre, a French consultant working for the company, said consumers have taken to Western bakery products, with demand growing steadily.

    The pandemic has fueled such demand. In the first quarter of this year, domestic bread maker Taoli generated turnover of more than 1.3 billion yuan ($182.5 million), a rise of 16 percent year-on-year.

    Industry experts estimate that the bakery sector will maintain growth of close to 10 percent in coming years.

    Li Ying, a partner at Z&H Investment in Beijing, said that although the domestic baking sector has experienced temporary closures due to COVID-19, he is optimistic about its future.

    "In terms of market demand and development, China's bakery sector is a burgeoning business, which is expected to hit billions of yuan," Li added.

    |<< Previous 1 2 3   
    Top
    BACK TO THE TOP
    English
    Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
    License for publishing multimedia online 0108263

    Registration Number: 130349
    FOLLOW US
    久久婷婷综合中文字幕| 国产成人精品无码免费看 | A最近中文在线| 无码专区中文字幕无码| 精品一区二区三区中文字幕| (愛妃視頻)国产无码中文字幕| 亚洲熟妇无码另类久久久| 日本aⅴ精品中文字幕| yy111111电影院少妇影院无码| 亚洲AV永久纯肉无码精品动漫 | 久久中文字幕一区二区| 无码日韩人妻AV一区免费l | 国产成人AV一区二区三区无码| 无码任你躁久久久久久老妇App| 中文字幕无码AV波多野吉衣| 国产成人无码精品久久久久免费 | 无码伊人66久久大杳蕉网站谷歌| 最近2019好看的中文字幕| 无码激情做a爰片毛片AV片| 十八禁无码免费网站| 亚洲AV无码片一区二区三区| 久久亚洲AV无码精品色午夜| 久久e热在这里只有国产中文精品99| 日韩一本之道一区中文字幕| 日韩美无码五月天| 精品久久久无码中文字幕天天| 国精品无码一区二区三区左线| 无码人妻精品一区二区三区99仓本 | 久久中文娱乐网| 亚洲欧美日韩中文字幕在线不卡 | 欧美日韩久久中文字幕 | 无码中文人妻在线一区二区三区| 免费无码AV一区二区| 无码精品人妻一区二区三区影院| 国产成人精品无码免费看| 97无码免费人妻超级碰碰夜夜| 国产亚洲精品无码拍拍拍色欲| 精品久久久久久无码中文字幕| 日韩成人无码影院| 中文字幕无码第1页| 最近2022中文字幕免费视频|