Woman shines with sunflower crafts in Inner Mongolia grassland

Aijima, Wuren's daughter, also joined the sunflower business after graduating from university six years ago. "My mom sticks to the traditional techniques while I prefer to make some innovations," she said.

She set up the e-commerce platform on WeChat to expand sales channels, and developed cultural and creative products to cater to the younger generation of buyers, such as canvas bags, notebooks and lamps integrated with trendy and modern elements.

During the COVID-19 outbreak, although the offline business faced a slight decline, online orders soared significantly, with sales hitting over 30,000 yuan in May.

By attending several expos and cultural communication activities from home and abroad, Wuren began selling her sunflower decorations in China's mainland and Taiwan region, Russia, Mongolia, Japan and other foreign countries, bringing "Ewenki blessings" around the world.

"To be honest, I am an ordinary herdsman indeed. As long as you are hardworking, the efforts will be rewarded," Wuren said.