Global EditionASIA 中文雙語Fran?ais
    Business
    Home / Business / Companies

    Swire Coca-Cola bullish on Chinese marketplace

    By Fan Feifei | China Daily | Updated: 2020-08-20 09:20
    Share
    Share - WeChat
    Employees work on the production line of Swire Coca-Cola in Wuhan, Central China's Hubei province, March 24, 2020. [Photo/Xinhua]

    Swire Coca-Cola Ltd, a bottler of Coca-Cola beverages, said it will ramp up investment, hiring, product categories and digitalization efforts in China, to cash in on the rapid growth of its businesses in the world's second-largest economy despite the challenges posed by the COVID-19 outbreak.

    Karen So, managing director of Swire Coca-Cola, said the company currently has 18 factories in 11 provinces and the Shanghai municipality on the Chinese mainland, and these play an important role in its business growth.

    According to So, the company has reaffirmed its commitment to make further investments in China by setting up the headquarters in Shanghai and remains bullish on future prospects in the beverage market.

    "The novel coronavirus outbreak has had an effect on our business in February and March, but the sales of health drinks, such as sugar-free Coca-Cola, were largely unaffected by the pandemic and maintained high growth rates during and after the outbreak," So said.

    She said that the 200 milliliter mini cans were extremely popular among Chinese consumers, most of whom had been confined to their homes for online courses or playing online games for several months as part of the virus containment efforts.

    According to So, the traditional sale channels have been altered as more consumers switched to online purchases and chose on-demand delivery services or online-to-offline platforms. She said they have strengthened cooperation with O2O and fresh produce e-commerce platforms to provide packaging suitable for consumers confined to homes.

    As the fifth largest bottling group in the Coca-Cola system globally, Swire Coca-Cola has partnered with The Coca-Cola Co for more than 50 years. So said that the company's revenue fell in the first quarter due to the pandemic, with soda water witnessing the least decline among all categories.

    "We have estimated that there would be an explosive consumption in the post-epidemic era, so we did not reduce our investment in China during the outbreak," she said. The company will continue to promote products that are low in sugar and calories, and will reduce 20 percent sugar per 100ml of products by 2025.

    "China's beverage market is diversified with a wide range of products. Tea is a relatively large market in China, accounting for about 14 percent to 15 percent of the market share, while soda water was 13 percent. We will strive for a dominant position or a front ranking in soda water, tea, coffee, energy drinks and other categories in the future," So said.

    According to research firm Mintel, the soft drinks or nonalcoholic drinks market has witnessed a growth rate of 7.6 percent in the last two years.

    The ongoing demand for premium quality and healthy, functional soft drinks is a key driver behind the growth, said Xu Wenxin, a food and drinks analyst at research firm Mintel.

    "Other factors, such as added nutrients, freshness from upgraded processing techniques and beauty enhancements, could be critical for brands and companies to stay competitive, as products with only one premium cue struggle to satisfy consumers," said Xu.

    Top
    BACK TO THE TOP
    English
    Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
    License for publishing multimedia online 0108263

    Registration Number: 130349
    FOLLOW US
    CLOSE
     
    亚洲精品色午夜无码专区日韩 | 无码 免费 国产在线观看91 | 精品久久久久久无码不卡 | 少妇中文字幕乱码亚洲影视| 亚洲精品无码久久千人斩| 久久国产高清字幕中文| 国产精品午夜福利在线无码| 国产成人精品一区二区三区无码| 熟妇人妻中文字幕无码老熟妇 | 亚洲人成无码www久久久| 亚洲va无码手机在线电影| 日韩视频中文字幕精品偷拍| 精品久久久中文字幕人妻| www无码乱伦| 精品无码日韩一区二区三区不卡 | 色综合久久久久无码专区| 最近中文2019字幕第二页| 精品久久久久久无码中文字幕一区| 精品无码人妻一区二区三区品| 国产成人无码一区二区在线观看| (愛妃視頻)国产无码中文字幕| 亚洲一区二区三区在线观看精品中文 | 综合久久久久久中文字幕亚洲国产国产综合一区首 | 中文字幕在线免费看线人| 亚洲精品无码鲁网中文电影| 亚洲gv天堂无码男同在线观看| 精品久久久久久无码中文野结衣 | 亚洲永久无码3D动漫一区| AV色欲无码人妻中文字幕| 亚洲一日韩欧美中文字幕欧美日韩在线精品一区二 | 亚洲无码日韩精品第一页| 日韩经典精品无码一区| 国产羞羞的视频在线观看 国产一级无码视频在线 | 波多野结衣AV无码| 变态SM天堂无码专区| 青青草无码免费一二三区| 免费A级毛片av无码| 成年无码av片在线| 亚洲AV无码乱码在线观看牲色| 亚洲男人在线无码视频| 久久中文骚妇内射|