Global EditionASIA 中文雙語Fran?ais
    China
    Home / China / Society

    Experts say 'fake meat' may not cook up a storm in China

    By Zhang Yangfei | China Daily | Updated: 2020-12-04 09:07
    Share
    Share - WeChat
    A staff member displays burgers made from fake meat in Hangzhou during a shopping festival last year. LONG WEI/FOR CHINA DAILY

    Higher profile

    In May, Nestle, the Swiss food and drink giant, announced plans to build a faux-meat factory in Tianjin, the company's first in Asia.

    In June, Yum China-which owns the rights to operate KFC, Pizza Hut and Taco Bell in the country-announced it would begin serving the Beyond Burger, a Beyond Meat product, for a limited period.

    In late August, a company called Except Meat opened China's first restaurant dedicated to dishes made from plant-based meats in Beijing.

    These companies have long been eyeing the Chinese market.

    The country is the world's largest meat consumer, and demand for pork and beef is rising. China is also the world's largest pork producer and its high level of meat production has resulted in a large carbon footprint.

    Plant-based meat-lauded as a low-cholesterol, healthy foodstuff that is less environmentally damaging than the traditional industry-has won plaudits in the West. Technological advances have allowed the alternatives to compete with meat in terms of flavor and texture.

    As more people in China's burgeoning middle class pay closer attention to personal health and the environment, domestic and overseas food tech companies see the market as potentially profitable.

    These companies are hoping to attract more consumers by offering meat alternatives. The question is: Will Chinese consumers buy them?

    In September, a plant-based startup in Beijing called Zhenmeat launched a trial of products at a chain hotpot restaurant. The items included plant-based meatballs and fake deep-fried pork strips, the most popular ingredients of traditional hotpot.

    While people were lining up at lunchtime to select ingredients for their hotpot broth, the startup's staff members introduced their products, telling customers that the plant-based foods were high in protein and low in fat and cholesterol.

    Some people were intrigued enough to try the products.

    "The deep-fried pork strip tasted like real pork," said one customer."I think this could be a good alternative for people who want to keep fit or lose weight, but I won't buy it because I would rather go for real meat."

    According to an April survey by Southern Metropolis Daily in Guangdong province, 52.88 percent of 2,065 respondents said they were unwilling to try fake meat, while 33.3 percent said they had tried some products. Only 8.3 percent said fake meat tasted good.

    Ling Chen, a 28-year-old media worker in Beijing, has tried several fake protein products, including sausages made by Whole Perfect Food, a domestic vegetarian food producer. She has also tried Starbucks' fake beef lasagna, fake chicken roll, and faux meat and mushroom rice bowl, plus a fake meatball pizza from Papa John's.

    Ling loves soybean products and also often opts for vegetarian dishes because she finds the amount of meat in modern diets is too high.

    Curiosity prompted her to try meat alternatives."I just wanted to know to what extent artificial meat can provide the taste and texture of real meat," she said.

    After trying the pizza, she said she had no intention of buying it again."The taste is very average. It's just not delicious. It tastes like inferior starchy meatballs," she said.

    She added that the Starbucks'lasagna and rice dishes tasted good, but they were too expensive at 69 yuan and 59 yuan ($10 and $8.60) respectively.

    The cost was the main reason she would not consider them as daily food choices.

    Traditional Chinese cuisine has a long history of using soybeans to mimic meat dishes. Vegetarian "chicken", "duck" and "goose" are among the most common tofu products favored by consumers for health or religious reasons.

    They are also very cheap. For example, a 250-gram bag of vegetarian meat costs 11.80 yuan on Alibaba's Freshippo supermarket, compared with 21.10 yuan for the same amount of fresh pork tenderloin or 66.30 yuan for Beyond Meat's plant-based burger patties.

    |<< Previous 1 2 3 4 Next   >>|
    Top
    BACK TO THE TOP
    English
    Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
    License for publishing multimedia online 0108263

    Registration Number: 130349
    FOLLOW US
     
    大桥久未无码吹潮在线观看| 人看的www视频中文字幕| 亚洲欧美日韩中文播放| 亚洲av无码专区在线播放| 欧美精品中文字幕亚洲专区| 国产V片在线播放免费无码| 超清无码熟妇人妻AV在线电影| 无码中文字幕日韩专区视频| 911国产免费无码专区| 成人无码免费一区二区三区| 91视频中文字幕| 亚洲人成影院在线无码观看| 国产成人无码18禁午夜福利p| 一本一道AV无码中文字幕| 亚洲一日韩欧美中文字幕欧美日韩在线精品一区二 | 在线观看无码AV网站永久免费| 日韩爆乳一区二区无码| 国产成年无码久久久免费| 亚洲国产日韩欧美在线a乱码日本中文字幕高清| 无码人妻AⅤ一区二区三区水密桃 无码欧精品亚洲日韩一区夜夜嗨 无码免费又爽又高潮喷水的视频 无码毛片一区二区三区中文字幕 无码毛片一区二区三区视频免费播放 | 久久AV无码精品人妻糸列| 天堂资源在线最新版天堂中文| 亚洲高清中文字幕免费| 无码精品人妻一区二区三区影院| 97久久精品无码一区二区天美| 色噜噜综合亚洲av中文无码 | 无码丰满少妇2在线观看| 中国无码人妻丰满熟妇啪啪软件| 无码人妻精品一区二区三区蜜桃 | 无码av高潮喷水无码专区线| 最近中文字幕精彩视频| 最近更新2019中文字幕| 精品久久久久中文字幕一区| 欧美日韩中文在线| 最近的中文字幕大全免费8| 99高清中文字幕在线| 中文字幕亚洲精品| 国产成人无码区免费内射一片色欲 | 精品亚洲AV无码一区二区三区 | 亚洲不卡中文字幕无码| 色噜噜综合亚洲av中文无码 |